How to Turn All Your Competition into Friends with Benefits

This is such an extremely quick and easy execution plan to complete that it will give you phenomenal results now and for years to come.

Check this out: I used the exact strategies in this plan when I was brand new to the online marketing niche and had no connections to get the attention of big players like Brian Dean, Neil Patel, Matthew Woodward and Zac Johnson who went on to give me blinding testimonials and feedback on my site.

These “online friendships” and networks have benefited me multiple times over the years since and will keep on benefiting me.

But first, why would you want to become friends with your competition?

Simple, because...

You can tap into their experience and get their advice.

1. They can send your website traffic (linking to you, featuring you in their content, emailing their list about you, sharing your content on social media).

2. You can grow off the back of their audience.

3. You can work on a joint venture with them in future.

4. And many more benefits that will become apparent over the years of friendship with them.

    And why would they want to become friends with you?

    Well, despite how you might feel that no established competitor or authority would be interested in you as a small, new, player into a niche, it's my experience that the online world is very different from “traditional” business.

    Here's the thing: the internet is so big, so global, and growing daily with a nearly infinite audience to tap into that most online marketers aren't worried about someone in the same niche stealing their customers of traffic and instead focus on mutually benefiting each other by growing together.

    My experience is that even big authorities in your niche are willing to help you out as a beginner if they see you're serious, trying hard, and giving value to your audience.

    And here's how to become friends with all your competition...

    Step 1: Identify the Popular Websites in Your Niche

    I've covered extensively how to do this in the last section above. So I won't cover it in every detail again here and instead give you a brief overview.

    You can find the popular websites in your niche by searching on the following platforms and tools:

    • Googling “ YOUR NICHE website” and “best YOUR NICHE blogs” (i.e. “best Survival blogs” or “Bodybuilding Website”.
    • Searching on the free version of Buzzsumo.com for your niche idea or keyword.
    • Using AllTop.com and choosing the most relevant category to your website to find the top curated blogs.
    • Records all in a spreadsheet. This will give you an extensive list of websites that are your competitors / authorities in your niche.


    Step 2: Now Sign Up for All Your Competitors Email Lists & Social Platforms

    • Now check each of the websites and if they are building an email list join their list (if they aren't building a list they probably aren't a high level competitor or authority as all serious marketers build lists)
    • Also follow / like them on Twitter / Instagram / Facebook. If they have a Facebook Group you can join even better.


    Step 3: How to Get Noticed & Make An Impact

    1. Make a habit of checking their emails and social profiles regularly so you know what's going on in their world.

    2. Interact with them wherever possible to get noticed.

    3. Comment on their newest posts with insightful comments.

    4. Re-tweet and share their content on social.

    5. Comment on their social posts ..

    6. Reply to any emails where they ask for feedback

    7. Make an interesting point you agree / or disagree with.

    8. Do not be afraid to respectfully disagree with their points. It will get you noticed further. Just don't do it as a tactic or be a dick about it).

      Be patient and look for an opportunity where you can add some or all of the following values to your new friend-to-be:

      1. Some valuable feedback on their website or product.

      2. A useful piece of advice.

      3. Pointing out a mistake.

      4. Commending them on something positive.

      5. Customer feedback.

      6. Giving them something they or their audience can use (e.g. a logo or report re-design, a short report, a check list, some interesting results you found from an experiment).

        Do this regularly and over time you'll soon become part of their world and someone they respect, listen to, and know gives value.

        If you find a way to make a BIG IMPACT fast then even better as few people put this effort in (like doing them a huge favour or sending them or their audience something useful).

        The reason to sign up for their email list and social profiles is that when you do reply to an email or social update it's clear you are actually part of their audience and not just some random chancer emailing them out the blue with an automated mass sent spam template asking for something (they will ignore this, trust me I do and you will too!).



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        Recent messages
        EOPolini Premium
        Good stuff Lawal, thanks!
        Reply
        LawalAremu Premium
        Thank you.
        Reply
        JagR Premium
        This is really useful information. I will do some research to implement this immediately.

        I did reach out to Zac Johnson when I started my website back in October and he was really kind to reply back. Not only that but he also shared my post on his twitter account which was focused around his reply.

        Thank you for the reminder to do this,

        Jagi
        Reply
        LawalAremu Premium
        You're welcome Jagi.
        Reply
        Hudson Premium
        Great training with a simple approach which can produce great dividends, thanks.
        Reply
        LawalAremu Premium
        Thank you for reading Hudson. I appreciate it.
        Reply
        GlenPalo Premium Plus
        Excellent advice and training on a topic that is mostly ignored except successful people.
        Reply
        LawalAremu Premium
        Thank you Glen.
        Reply
        Great lesson for researching competition. I love it.
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