One of the dreams of every internet marketer is to create content that will easily go viral. The feeling of seeing hundreds of thousands of people go through your post is mind-blowing.
As a marketer, the ultimate aim of having your content go viral is to promote your brand and take your business to another level.
The question every serious marketer should ask is, why do some content go viral while others don't? The truth is that no one can be accurately certain that your content, videos or any other post will go viral. Some even regard it as a game of luck.
There are, however, strategies that we have seen brands use over and over again to make their content go viral. You too can implement these as well. In today's video presentation, I will outline some strategies you can also implement to make your content go viral and grow your business.
1. Get a Great Hook
Most social media users are always curious to know what they will get from a post. In fact, this is one of the reasons YouTubers normally use a catchy title for their videos. They do this to increase the curiosity of a viewer to open and watch the contents of their videos.
Camilla Hallstrom, a content marketing consultant once said that "people will see your headline and decide if they will click through or not". The point is this; a compelling and precise headline can get your content more exposure and views.
Another way of doing this is to; launch a hook by inducing an emotional response. For example, your headline could go like this; "this video will make you sober/angry/cry". With this headline in mind, your viewers will be instantly conditioned to become emotional even before opening the content.
When they open the content of your post, they will most likely react after watching the video. The reaction might generate a ripple effect on the comment section as some viewers might make comments for or against some of the comments.
With this, your contents stand a chance of being shared on social media. This will generate more views, making your content go viral.
The only plausible explanation to this is that, when people see something that triggers their emotions, they will most likely want their friends or colleagues to see it as well – prompting them to share the contents immediately.
2. Make Your Content worth Sharing
I believe that you must have heard of the saying that "content is king". This is so true because it is your content that will distinguish you from other “regular” bloggers. And more importantly, it will hold your readers spellbound. They will keep visiting your site to feed on the wealth of your information.
People tend to share content that has impacted them and will be valuable to their social media friends and even colleagues at work.
From experience, for your content to be successful, your audience should be able to relate to it. It is therefore important to know your target audience before creating content. You should know what they want to hear or see at a particular point in time.
If you give them what they can connect to, they will easily share your post because they have been touched by your post.
This is one of the reasons you see most Instagram influencers share some personal stories about their lives. They could talk about their struggling days, fear or just anything. You see their posts going viral because people can easily connect to the stories.
These influencers know what to give to their audience at every point. You too can easily pick a topic that will interest your readers. When writing on a topic, make sure you give it your best and be real.
I'll close this point with the words of Hallstrom. She said that to make your post live on, you have to make your content better than that of others.
3. Know Your Audience
Knowing what your audience wants is the stepping stone to successful content. How they respond to your post will determine if your content will be shared by them. Krunal Rindani acknowledged that "the first step to morality begins with your audience".
The first step towards building an audience is building your own brand, so you can envisage the kind of followers to attract. Start by creating a niche in your area of expertise.
When you understand your position, and what your readers crave for, it will be easy to create a post that will quench the hunger of your audience.
If you are just starting out, it is okay to do some testing to see how your audience responds to different posts. Within a short period of time, you can make some adjustments based on the response you've gathered.
4. Make It Visual
It is now a known fact that infographics are one of the most repeatedly-shared types of content. This could be due to the virtue of the content, which makes complicated subjects easier to understand.
It has huge value especially in our contemporary world of today where online content is continually on the rise.
Infographics are, however, not the only route to get viral exposure for your content. The content will go viral because of the promptness of the tweet coupled with a powerful tagline and also, how people are able to instantly relate to the statement.
Videos easily capture attention; this is why a video post could easily go viral. That is why top brands now recommend posting video content to market their products. You may not know the power of video content until you give it a try. It works like magic.
The key to note when creating a video is to; keep it simple. Short and engaging videos can easily go viral.
Just to crown it all, know your audience and create what will interest them. Your videos should have captivating titles; don't forget to keep it simple.