Before you begin creating a video you should think of what you are going to say. Grab a pen and some paper. This will help you stay on track and on subject. Sometimes running off track could drive your visitor away. Creating a script that captures you audience within the first 60 to 90 seconds.

1. Who will be you audience? Now how you a focusing on. Be aware of what they will be looking for on your website. Before you begin, think of the question they may ask and how you will answer them. Remember to try to answer the questions before they are asked. Be informative.
2. Why are they here? Share a problem they maybe experiencing. Your visitors came to your website looking for a solution. If you have had the same problem. Share your experience while being very brief.
3. How do you fix the problem? Present your experience or a solution to the problem they have cam to resolve. They have come to you seeking a solution. If you show that you have some type of experience, they will gain interest.
4. Can you prove you solution? Like most people that will visit they will be looking for proof that your product works. Have things like supporting data and where they can hind it. Some things that may work are reviews from other customers. If you have a chance to interview a customer. This would be some great reinforcement.
5. Create a call to action. Your call to action is something we have heard everywhere. This is when you get visitor to drawn in. Make them an offer of some type of bonus or free trial. Inside WA we have the power to give people a free trial with a bonus of the discount on a Premium Membership.

Once you have created your script. Read it over a few time while timing yourself. It may take some practice to get everything the way you want. Keep in mind your don't want to rush your story. But you also want to get your key points accross to your audience.