"Like a brick-and-mortar business that supplies physical products, content also needs to be distributed."

Now, you have a good content. How to increase your content visibility? This is where the content distribution comes into the play. There are several distribution strategies for your content:


1. Organic Search: People will find your content from searching through search engine like Google, Bing, and Yahoo. On-Page SEO like keyword placement in your content will automatically affect this. Although many online business owner want this number to grow big, they can't forget other channel to maximize their traffic.


2. Social Media: Social media helps tremendously for bringing good quality traffic and loyal readers. The problem with social media is actually how to choose the best social media for your niche. In the basic WA training, you are directed to create Facebook, Twitter, Google+, and Pinterest account.

Along the time, you may find that not all social media is worth to maintain. E.g.: in one of my website, I find that Pinterest doesn't contribute to the traffic, let alone quality visitor. My Twitter account give me small traffic (after FB and Google+), but most of them stay in my website long enough with lower bounce rate compared to FB and G+ (I call them loyal readers). So, I ditched Pinterest but still maintaining the other 3 accounts.

What social media you need to choose can be affected by your niche too! You need to find whether there are potential audience in that particular social media channel. e.g.: In my gaming niche website, I found that people in Google+ rarely talks about my niche, so I didn't bother with adding G+ account. Instead, FB is a very great social media to use because there are many FB Groups (a collective audience) that exactly the right audience for me.

Choosing the right social media will make your shared post go viral easily :)


3. Email Marketing: When an audience give their contact to you, they have a good chance to be your loyal reader. Loyal readers have a high engagement rate, and in my company's case, the highest conversion rate among all channels. If you target the right audience, more people will be willing to give their contact to you because they find that your content is relevant to their problem/interest.


4. Referral Channel: Usually come from link building strategy. The most basic of linkbuilding strategy is guestposting. So, you post an article in other people's website that contain a backlink to your website. There are websites that offer free (or even pay you) for guestposting in their website.

When finding a website for guestposting opportunity, you can either search for 'Guestpost + your niche', or find any website that have similar category with your website and contact the owner directly. Finding this website can also be an opportunity to get better insight about your audience.


5. Paid Channel : This is done by PPC. My company use an agency to do this, and I haven't done it on my own website so I can't give much information. However, I know 2 things here: Paid channel has the second highest conversion rate after email marketing in my company, and you can use PPC easily if you know your audience.

When you use paid advertising in social media, it will be counted as Social Channel in the Google Analytic report. Social Media paid advertising is also worth when you know your audience, because you can fill their demographic and key interest.


6. Direct traffic: It is usually not the main focus in the beginning of online business. In my company's case, direct traffic can be increased by branding your product and doing offline campaign. This can be successful when you know your audience. When your audience aware for your website, they will either bookmark it or typing your website URL directly in the URL bar.


That concludes the content marketing strategies. Now for additional tips, click next page :)



Join the Discussion
Write something…
Recent messages
Marcel92 Premium
Excellent training, Ferdinand. Thank you for sharing.
Marcel....
Reply
Everlight Premium
You're welcome Marcus :)

Cheers,
Ferdinand
Reply
terrberr Premium
Hi Ferdinand;
Thank you so much for sharing your 'real world' corporate experience with us!
You have taken the time to outline some very worthy tips here.
I also appreciate you directing us to the great training Classrooms at WA:)
I need to ask you for guidance on which social media would be best for my niche: Safety at home for seniors.
Do you have an idea for me, please?

I wish you all the BEST!
Terry
Reply
Everlight Premium
Hi Terry, thank you for your reply :)

Based on my experience, a general guidance for the social media:

- Facebook : Overall a good social media in any niche. Personally, I think all business should have this social media account regardless of niche.

- Twitter : Good with niche that depends heavily with trends and personal development (quotes are really easy to be shared here)

- Google+ : Mid--high professional content. 'Fun' or 'light-topic' niche like gaming do not really perform well here.

- Pinterest: Good if your target audience is women, and even better if your niche is heavy with visuals (e.g.: fashion, travel, art/design, food)

- Stumbleupon: Have a good potential if your niche relies heavily on list-type article (usually personal development niche).

-LinkedIn: Any professional. business, startup, entrepreneur, and career related niche or audience (e.g.: office desks niche, despite being an interior design niche, targets professional audience)

- Instagram: If your target audience include men and your niche is also heavy with visuals, use this social media.

===
One more thing. If you are targeting local audience, it will be a very good move to research a bit about top social medias used in your local area.

E.g.: In my country (Indonesia), people generally use FB, Twitter, Instagram, and LINE. To give maximum result in local marketing, If my niche is heavy with visuals and I am targeting my local country, I will use FB (general recommendation) and Instagram, and never bother with Pinterest (because most people here even don't know what Pinterest is)

So, whether you are targeting locals or not will also affect your social media choice.
===

In my opinion, "safety at home for seniors" target adults and seniors, but not really a 'professional' topic. I always recommend Facebook (good to target the adults), while Google+ can be added to target both adults and seniors here.

Try to experiment with Twitter when you have time. I've seen many seniors use Twitter account because of their simplicity. If Twitter outperform Google+ significantly, than you can just ditch G+
.

I hope you get an idea for your social media choice :) Wish you success.

Cheers,
Ferdinand
Reply
terrberr Premium
Thank you for you for your thorough and thoughtful answer, Ferdinand!

I have heard that people just hang out on FB and don't buy things there. They bounce out of there, as opposed to Twitter. I hear Twitter is more solid. Lynn Huy has mentioned this.

I don't know too much about it yet...THANK YOU for your guidance, my friend:)

All the best!
Terry
Reply
Everlight Premium
You're welcome Terry :) FB is good for engagement and finding targeted audience easily. But of course, you may want to experiment it yourself to see whether it really worth your time and money or not.

Wish you the best too.

Cheers,
Ferdinand
Reply
terrberr Premium
Thank you, Ferdinand. I appreciate your opinion!
Reply
Top