3 Basic Content Marketing Strategies for Online Business Owner
"Content Creation is the ultimate foundation of your online business"
Now, we move to the content creation. As some of most successful people in WA said, "Content is the King", we do need content to attract our target audience to come to our website. Several activities that fall within content creation:
1. Finding ideas to write as a full content. You can use keyword planner or google trends to find ideas for your niche. I personally find that google trends and reading other website related to my niche really help to fill my idea bank.
2. Writing reviews, informational article, or news related to our niche. Normally, it is better to write a longer article (some people suggest 1000+ words), but in my own experience, this is not always necessary. One post in my own website receive a 'boom' in organic traffic because it is a fresh content and akin to the trend and my audience is really hungry for that information. It has less than 1000 words.
In my company's case, one article received so many hits because it is very relevant to the trend and helpful eventhough it only has less than 500 words. We also found that the possible cause to this 'boom' is the article giving hope and solution to our audience's problem in our niche.
In my opinion, 'heavy' topic (e.g.: science), 'professional' topic (e.g.: finance, marketing), and any tutorial & review topic perform better with longer words. Other than that, you don't really need to write a long topic / 'monster' article because it may make your audience tired. 'Light' topic can perform better if you have many visuals in your article, while the number of words doesn't necessarily need to be that many.
3. Creating visuals: images, infographics, videos, podcast, and so on. Visuals are helpful in both long and short content. Place your visuals to break 'long paragraph' to let your audience's eyes a short rest.
*Tip: When you know your audience, you can determine your writing and presentation style. E.g.: Targeting professional audience should make your writing more formal, while targeting casual people should make your writing less format.
There are many training in WA about how to create a good content for your online business. The basic training classroom in WA also covers it, so do your homework by visiting it again :)