"Audience targeting is the most basic activity that you need to do when you have an idea about your business"
Audience targeting helps tremendously in both next content marketing strategies. When you know who is your target audience and visitor, you will know what type of content that you need to create and where to distribute your content. How it can help you will be explained in the respective strategy page, so have a little patience there :)
Every business in the same category/vertical/niche can have a different audience targeting with other business, and this is one of the key point to win the competition. The targeting can be affected heavily by your 'product'.
E.g.: In a personal finance niche, my company targets low-to-mid income class segment for their Loan products. We focus on a local city (not even the whole country) to maximise profitability. My competitor in the same niche targets mid-to-high income class segment, because they are focusing on investment products.
Knowing your audience will help you greatly. Let's move to the next page to see it.
Reply
Thank you so much for sharing your 'real world' corporate experience with us!
You have taken the time to outline some very worthy tips here.
I also appreciate you directing us to the great training Classrooms at WA:)
I need to ask you for guidance on which social media would be best for my niche: Safety at home for seniors.
Do you have an idea for me, please?
I wish you all the BEST!
Terry
Based on my experience, a general guidance for the social media:
- Facebook : Overall a good social media in any niche. Personally, I think all business should have this social media account regardless of niche.
- Twitter : Good with niche that depends heavily with trends and personal development (quotes are really easy to be shared here)
- Google+ : Mid--high professional content. 'Fun' or 'light-topic' niche like gaming do not really perform well here.
- Pinterest: Good if your target audience is women, and even better if your niche is heavy with visuals (e.g.: fashion, travel, art/design, food)
- Stumbleupon: Have a good potential if your niche relies heavily on list-type article (usually personal development niche).
-LinkedIn: Any professional. business, startup, entrepreneur, and career related niche or audience (e.g.: office desks niche, despite being an interior design niche, targets professional audience)
- Instagram: If your target audience include men and your niche is also heavy with visuals, use this social media.
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One more thing. If you are targeting local audience, it will be a very good move to research a bit about top social medias used in your local area.
E.g.: In my country (Indonesia), people generally use FB, Twitter, Instagram, and LINE. To give maximum result in local marketing, If my niche is heavy with visuals and I am targeting my local country, I will use FB (general recommendation) and Instagram, and never bother with Pinterest (because most people here even don't know what Pinterest is)
So, whether you are targeting locals or not will also affect your social media choice.
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In my opinion, "safety at home for seniors" target adults and seniors, but not really a 'professional' topic. I always recommend Facebook (good to target the adults), while Google+ can be added to target both adults and seniors here.
Try to experiment with Twitter when you have time. I've seen many seniors use Twitter account because of their simplicity. If Twitter outperform Google+ significantly, than you can just ditch G+
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I hope you get an idea for your social media choice :) Wish you success.
Cheers,
Ferdinand
I have heard that people just hang out on FB and don't buy things there. They bounce out of there, as opposed to Twitter. I hear Twitter is more solid. Lynn Huy has mentioned this.
I don't know too much about it yet...THANK YOU for your guidance, my friend:)
All the best!
Terry
