"Some additional tips for you"
1. Do NOT neglect your website design. Yes, you don't need a fancy+flashy website design but that doesn't mean you can leave your website 'cluttered' , especially if it is not a new website anymore. Bad design will lead to bad user experience and make people want to leave your website quickly.
2. Avoid intrusive pop-up. It will scare your visitors, especially if most of them come from mobile. My company experienced a high bounce rate when trying to have a pop-up that cover almost all your screen.
3. Upgrade your daily posting frequency when you can. Normally, it is okay to post at least once a week. However, I experienced that higher publishing frequency will give a better result in organic search. If you can't do that, my suggestion is finding a freelancer that can help you to write consistently.
A successful business owner is not a person that can do everything by him/herself. Learn to rely on your partners/staffs/freelancers so you can focus more on strategic things to improve your business.
4. Focus on one strategy at a time if you are a newbie. In my first website, I try to do almost everything simultaneously and exhaust myself because too many things to do in the same time. In my latest website, I find it easier to manage my time and strategy by focusing one strategy at a time. (e.g.: Using social media marketing first, then move to link building strategy after I feel I have mastered that channel).
You can do all strategy within the same time if you have a strong budget. That is what make a startup/company rise significantly in shorter period, compared to personal business owner.
5. Be patient and consistent. Success doesn't come overnight. There are so many real cases about how successful people achieve it by being patient and consistent in their journey, eventhough they faced many failures along the road. Work on something that you love/passionate. It will help you to survive the struggles :)
Lastly, to improve your understanding for each strategy, I would like to recommend that you read WA basic classroom training and several Ambassador training here like PJGermain, Loes, MarionBlack, LynneHuy, and other ambassadors. Their training and blogs are very comprehensive and helpful.
Thank you for reading this training. Please click LIKE or share it if you find this helpful. :)
Cheers,
Ferdinand
Reply
Thank you so much for sharing your 'real world' corporate experience with us!
You have taken the time to outline some very worthy tips here.
I also appreciate you directing us to the great training Classrooms at WA:)
I need to ask you for guidance on which social media would be best for my niche: Safety at home for seniors.
Do you have an idea for me, please?
I wish you all the BEST!
Terry
Based on my experience, a general guidance for the social media:
- Facebook : Overall a good social media in any niche. Personally, I think all business should have this social media account regardless of niche.
- Twitter : Good with niche that depends heavily with trends and personal development (quotes are really easy to be shared here)
- Google+ : Mid--high professional content. 'Fun' or 'light-topic' niche like gaming do not really perform well here.
- Pinterest: Good if your target audience is women, and even better if your niche is heavy with visuals (e.g.: fashion, travel, art/design, food)
- Stumbleupon: Have a good potential if your niche relies heavily on list-type article (usually personal development niche).
-LinkedIn: Any professional. business, startup, entrepreneur, and career related niche or audience (e.g.: office desks niche, despite being an interior design niche, targets professional audience)
- Instagram: If your target audience include men and your niche is also heavy with visuals, use this social media.
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One more thing. If you are targeting local audience, it will be a very good move to research a bit about top social medias used in your local area.
E.g.: In my country (Indonesia), people generally use FB, Twitter, Instagram, and LINE. To give maximum result in local marketing, If my niche is heavy with visuals and I am targeting my local country, I will use FB (general recommendation) and Instagram, and never bother with Pinterest (because most people here even don't know what Pinterest is)
So, whether you are targeting locals or not will also affect your social media choice.
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In my opinion, "safety at home for seniors" target adults and seniors, but not really a 'professional' topic. I always recommend Facebook (good to target the adults), while Google+ can be added to target both adults and seniors here.
Try to experiment with Twitter when you have time. I've seen many seniors use Twitter account because of their simplicity. If Twitter outperform Google+ significantly, than you can just ditch G+
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I hope you get an idea for your social media choice :) Wish you success.
Cheers,
Ferdinand
I have heard that people just hang out on FB and don't buy things there. They bounce out of there, as opposed to Twitter. I hear Twitter is more solid. Lynn Huy has mentioned this.
I don't know too much about it yet...THANK YOU for your guidance, my friend:)
All the best!
Terry
