Every general needs a good strategy in order to win a great war. We, the online business owners or digital marketers, can achieve success in our job and business with a proper strategy to win the our kind of 'war' too. Hence, we need to understand the basic content marketing strategies in order to get our business and job done greatly :)

In WA, you can learn almost everything about online business and digital marketing here. However, since we are directed to follow the 'Get Started Here' or 'Affiliate Bootcamp' as soon as we join here, I found myself lack of the basic knowledge for good content marketing strategy.

This training is based on what I experienced in my current full time job as Content Marketing Strategist in a startup company, plus my own online business. The basic understanding of content marketing here helps me to boost my online business performance, so I think it is a good idea to share it to my fellow internet marketers here at WA :)


What will you find in this training:

1. Content Marketing Strategy 1 - Audience Targeting

2. Content Marketing Strategy 2 - Content Creation

3. Content Marketing Strategy 3 - Content Distribution

4. Additional Tips



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Marcel92 Premium
Excellent training, Ferdinand. Thank you for sharing.
Marcel....
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Everlight Premium
You're welcome Marcus :)

Cheers,
Ferdinand
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terrberr Premium
Hi Ferdinand;
Thank you so much for sharing your 'real world' corporate experience with us!
You have taken the time to outline some very worthy tips here.
I also appreciate you directing us to the great training Classrooms at WA:)
I need to ask you for guidance on which social media would be best for my niche: Safety at home for seniors.
Do you have an idea for me, please?

I wish you all the BEST!
Terry
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Everlight Premium
Hi Terry, thank you for your reply :)

Based on my experience, a general guidance for the social media:

- Facebook : Overall a good social media in any niche. Personally, I think all business should have this social media account regardless of niche.

- Twitter : Good with niche that depends heavily with trends and personal development (quotes are really easy to be shared here)

- Google+ : Mid--high professional content. 'Fun' or 'light-topic' niche like gaming do not really perform well here.

- Pinterest: Good if your target audience is women, and even better if your niche is heavy with visuals (e.g.: fashion, travel, art/design, food)

- Stumbleupon: Have a good potential if your niche relies heavily on list-type article (usually personal development niche).

-LinkedIn: Any professional. business, startup, entrepreneur, and career related niche or audience (e.g.: office desks niche, despite being an interior design niche, targets professional audience)

- Instagram: If your target audience include men and your niche is also heavy with visuals, use this social media.

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One more thing. If you are targeting local audience, it will be a very good move to research a bit about top social medias used in your local area.

E.g.: In my country (Indonesia), people generally use FB, Twitter, Instagram, and LINE. To give maximum result in local marketing, If my niche is heavy with visuals and I am targeting my local country, I will use FB (general recommendation) and Instagram, and never bother with Pinterest (because most people here even don't know what Pinterest is)

So, whether you are targeting locals or not will also affect your social media choice.
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In my opinion, "safety at home for seniors" target adults and seniors, but not really a 'professional' topic. I always recommend Facebook (good to target the adults), while Google+ can be added to target both adults and seniors here.

Try to experiment with Twitter when you have time. I've seen many seniors use Twitter account because of their simplicity. If Twitter outperform Google+ significantly, than you can just ditch G+
.

I hope you get an idea for your social media choice :) Wish you success.

Cheers,
Ferdinand
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terrberr Premium
Thank you for you for your thorough and thoughtful answer, Ferdinand!

I have heard that people just hang out on FB and don't buy things there. They bounce out of there, as opposed to Twitter. I hear Twitter is more solid. Lynn Huy has mentioned this.

I don't know too much about it yet...THANK YOU for your guidance, my friend:)

All the best!
Terry
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Everlight Premium
You're welcome Terry :) FB is good for engagement and finding targeted audience easily. But of course, you may want to experiment it yourself to see whether it really worth your time and money or not.

Wish you the best too.

Cheers,
Ferdinand
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terrberr Premium
Thank you, Ferdinand. I appreciate your opinion!
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