4. Using Keywords That Are Wrong
A great way to improve your SEO is by building your content around keywords that are relevant to searchers. Doing this will not only increase the clicks on your site, but will also improve your ranking greatly.
Getting the keywords right entails conducting extensive keyword research. Many tools are available on the web to aid your keyword research needs, and Jaaxy is created at your disposal. These tools will show you how keywords compete and other details about keywords.
An important thing to note is you must avoid getting drawn into using short-tail keywords. Though search engines prefer them to the long-tailed ones, you have to understand that big companies prefer them as well. This means that you’d be getting into competition with these big corporations. So, always aim for low competition keywords.
5. Stuffing Your Content with Keywords
As much as it’s important to rank high, adopting this practice will turn out to be rather desperate and counter-productive. Stuffing your content with keywords is an effective way to derail the intent of your content.
This strategy may have worked before, but because of the dynamism in the world of SEO, it’s outdated now. Rather, you’ll make search engines flag your content as spam.
It’s best to rather focus on giving content of great quality to your readers and then the traffic will come naturally.
6. Producing Content that is off Point
It’s okay to create content that targets specific keywords but you derail the whole idea when you include irrelevant keywords. Remember that search engines are in the business of proving search results that tally with the search intents of searchers.
So, keep in mind that search engines won’t bother ranking your site when your content is not useful to the search terms of users.
7. Neglecting the Use of Internal Links
Internal links make navigation on your site easy for your readers. It makes your site user-friendly enough to save your readers from spending so much time looking for useful content.
It even gets interesting because it gives users the impression that your site is stuffed with rich content. So, this is sure to make readers explore your site for more relevant content.
8. Not Optimizing Images for SEO
Images and videos are very helpful to your readers. Including images that are relevant to your post gives your readers a visual idea of what they are reading. This will help people understand your content better.
I've found my SEO technique has improved enormously since the All-in-One SEO update, which has prompted me to take greater care to include meta descriptions, SEO titles and internal links.
I also picked up some fabulous tips on a Premium Plus course by Tim McKinlay. I made a number of tweaks to my sites and have been inserting internal links to related posts and I'm seeing a nice boost in traffic. Interested to see where this leads.
Almost daily your knowledge and wisdom expands my outlook and learning within the online world.
You are much appreciated my friend!