1. Producing Content for Bots

This mistake is common among webmasters. Search engines are engineered in a way that uses frequent updates to identify website content. This is done in relation to how the content is used as well as its relevance to the entire page.

So, this engineering makes it difficult for you to trick search engines with content that is specified to target bots. Therefore, you must endeavor to create content that is relevant to your visitor’s search intent.

2. Content Spinning

Content spinning is a typical, advanced black hat SEO practice that uses AI (Artificial Intelligence) machines. It involves copying another person’s content and modifying the words to make them not look similar.

Many content spinning tools abound on the web but you must desist from using them. Those tools will end up squeezing the juice out of the parent content.

So, this will leave you with content with less quality because the relevant keywords will be replaced with other words that are synonymous. That way, you have content with keywords that are not relevant and it kills your SEO.

3. Having a Meta Description That isn’t Unique

When it comes to getting your page indexed quickly for SEO, you have to get your Meta description right as this is important for your pages and posts.

Always have in mind that your description is your first impression on a potential visitor. So, make those words count. And what’s the better way to do that than making it stand out from others? Endeavor to keep it within the recommended character count which is 160.