9. Optimize FAQs for SEO

FAQs are an essential part of any website. FAQs not only allow you to explain your products to customers, but also drive traffic to your website.

Optimizing FAQ content for search engines will help you optimize for the most relevant terms. Your FAQ pages can be used for more than troubleshooting. They are still an effective content marketing channel because search engines can index and understand FAQ pages.

Your keyword should be included in the FAQ title and the first paragraph.

10. If a Question Requires a Yes/No Answer, Start Your Answer with a "Yes/No"

Poorly optimized FAQs can be characterized by long, repetitive, and wordy answers that lack content. Remember that your user's question is already partially answered by its title.

If you can answer your question with a "yes or "no", then start your answer with a 'yes or a 'no". Lead generation is done by asking yes/no questions. These questions are usually pre-checked so that all your answers can be either yes/no.

This will improve readability by starting each paragraph with either a "yes" answer or a “no” response.