It may surprise to find out that the most common mistakes made during content creation are not typos. It actually has nothing to do with grammar, paragraph length, or word length.

I'm not saying these areas aren’t significant or that they shouldn't be avoided. I'm talking about mistakes that affect the impact of marketing campaigns and prevent firms from reaching their marketing goals.

I'm quite certain that one or two of these mistakes will surprise you. That said; let's get into the business of the day which is helping you identify the common content creation mistakes.

1 - Not Knowing Your Audience Well Enough

Have you ever seen or watched anyone shadowbox? The person may seem like a real boxer with tightly clenched fists that are beating into the air, hitting no one in particular.

That's how it is with creating content for an audience that you know very little about. You keep dishing out content upon content without attracting the right audience.

Content creators need to work out accurate data about their target audience, which can only be obtained from a user persona. User persona gives you such details as demographics, location, interests, pain points, and motivations of your target audience.

If you create content based on these details you're likely to achieve greater success with your content marketing campaigns.



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YvonneBray Premium
Great post Israel, i enjoyed your lesson. I’m saving it to read again.
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Israel17 Premium
Hey Bray, thanks for your lovely comment! Wow, glad you bookmarked it for future reference! This tutorial describes how to avoid those common mistakes of the marketers. Thanks again!

Israel Olatunji
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Parameter Premium
Thank you Israel,

For excellent content creation we have to be strategic and focus on the audience.

Ayodeji
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Israel17 Premium
Excellent, Ayodeji! Focusing on the ideal audience will help implement the right content strategy. Thanks a lot for your contribution!

Israel Olatunji
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Wellbeing38 Premium
Israel one of, igniting your best post. This is really good stuff which everyone should read once and the three more times. I work on these points with clients everyday. Well done
Trevor
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Israel17 Premium
Much excited, Trevor! Thanks for the compliments and kudos for appreciating it! Yeah, everyone should take note of those common mistakes and be ready to correct them. Thanks again!

Israel Olatunji
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Aussiemuso Premium Plus
Some great advice Israel.
Lily 😊🎶
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Israel17 Premium
Wow, thanks for reading, Lily! Glad you found it helpful! Most marketers made these mistakes but only few correct them.

Israel Olatunji
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EdwinBernard Premium Plus
Thanks Israel for a very thought provoking post. Although it appears to be aimed at businesses with multiple employees, it can be applied to those who have an employee of one. Like us affiliate marketers.

Cheers.

Edwin
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Israel17 Premium
Most welcome, Edwin! Thanks for reading my tutorial! Appreciate you for liking this training! Oh, yes, even businesses with a single employee can apply these tips and get their business running smoothly. Thanks again!

Israel Olatunji
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