What is Facebook Connect?

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Facebook Connect has recently blown the whole Internet away. This new handy function lets any user join an individual site without the usual ruckus of creating a separate account. One click of a button - and the user is signed in using a Facebook account. It's the easiest thing since sliced bread! Any website can integrate Facebook Connect and get some useful implementations.

Easier log-in - More Viewers

It's the most obvious advantage of Facebook Connect, but it really shouldn't be underestimated. Instead of thinking twice about registration on new site users just click a simple button and get logged in without spending time on filling out the forms.

All site updates show up on Facebook

Now owners of sites can integrate different Activity Feed into their pages. Such information exchange enables the user and his friends to see the site's updates in the Facebook news feed. When installed on the site this Activity Feed will also send all the likes and other actions to the news feed on Facebook.

Add the 'Like' button to ensure more views and clicks

Putting the 'Like' button at the right spot on the page is essential to promoting your site. It is also important to enable the comment function as it makes the whole page viewing experience more social and engages people into liking, sharing and communicating. Adding the 'Like' button is relatively easy and requires using a set of Facebook widgets called Social Plugins that can be added to any page to create a more "Facebook" feel. When a user clicks on this button, the link to the page is added to his Activity Stream and can be viewed by all his friends. This button can also be personalized, so each Facebook user who visits the page sees only his friends that have already clicked the 'Like' button.

'Like' buttons with photos always get higher CTR

Increasing your click-through-rates can be easier if you know a few tips and tricks. All the content on your site should be carefully packaged. Things like the length of article titles, calling to action words and engagement via comments are just the tip of the iceberg. Picking the right image, though, is still considered one of the best ways to boost your CTR. If you are considering whether to use photos at all - the answer is always "yes," so if you need to get more likes, combining the 'Like' button and the attention that interesting images effortlessly draw to themselves are the best way to go. Even the color of the picture matters! Gaudy high-contrast images tend to get more attention, but it is a path of trial and error, so all options should be tried to see what brings more clicks.

Work became more Social

Some job sites (e.g. Workstir) are using the Facebook Connect function to the fullest. Not only users can log in using their Facebook accounts, but they also get connected geographically and can see all the job requests in the area they live. The same goes for people who need to hire someone near their home - the search became much more efficient and target-oriented. Sites like Fiverr also have the function of logging in via Facebook. Viewing the profile of a person you are about to hire (or work for) makes the whole experience more personal and helps build trust between the employer and the employee.

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Recent Comments

5

Changes are the hardest part to keep up wIth
You just master one or it changes in tWo

hi Fleeky,
Very true, I wish there was a stay forever solution.
Thanks for stopping by.;0)

We all do
😕

Hi Tony just came across your post, so glad I did very informative thank you for sharing. Like all things online, keep up or get left behind.

hi evan,
We live in a world that keeps changing and evolving as we speak. Those that don't accept it will most likely be left behind. I'm glad you enjoyed this post. See you around! ;0)

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