So what about Facebook Ads, do they work?
Facebook is one of the most visited social medias on the Internet and can play a crucial role in the development of any company, small or medium business and is a powerful instrument for all kinds of marketing purposes. Today more than 2 million companies advertise on Facebook, so the question "Why Facebook?" is not an issue at all. If you need to promote something - this is one of the best places to do it.
Great Results Under $1 A Day
Advertising doesn't have to be expensive. With just a small amount of money, it's possible to get access to billions of viewers, buyers and consumers via Facebook. There's a target audience for all kinds of news, products, and services. There are multiple bidding structures available for your campaign: CPC (cost per click), CPM (cost per mille), oCPM (optimized cost per mille), CPA (cost per action).
Awesome Targeting Options
Facebook uses a different method of targeting the appropriate audience. It targets users' interests and demographics, while other platforms concentrate on what people are searching. Targeting can be set according to people's age, interests, apps they use, marital status, life events, gender, education, groups, travel and purchase behavior. Numerous options are depending on the product/services that need to be advertised. There are more than 1.28 billion users on Facebook, it represents all ages, nationalities, and occupations, so it's the ultimate audience source for any company.
Facebook Adverts Manager
Facebook has a powerful instrument to work with advertisements and their results. With Facebook Adverts Manager it's easy to track ROI, performance metrics, and total money spent on ads. Facebook Adverts enables you to see all kinds of information about ads - how many people have seen them, how many times, various actions people took (likes, shares, comments), number of clicks, cost data like CPC (cost per click), CPL (cost per like), and CPC (cost per click). Analyzing this information can significantly increase the overall performance of your advertisements. It becomes apparent what works best for an individual target audience.
Ads Testing
The ability to A/B test the ads one of the most powerful marketing tools that can significantly improve the quality of your ads according to the needs of a target audience. Look for Split Ad Set in the Power Editor.
Custom/Lookalike Audience Features
Any company can create their Custom Audience - people and clients that have had previous relationships with the enterprise. Contacts can be transferred from Google+, or you can use e-mails of loyalty-club members, etc. Lookalike Audience is yet another unique feature in Facebook to target new audiences with similar characteristics. The net of customers can be rapidly expanded by using this instrument. It offers searches for "lookalikes for mobile app users", "lookalikes for pages", "lookalikes for websites" and more. When it comes to Facebook ads, there are all sorts of platforms that can be used for business or creative purposes. All in all, Facebook Advertising is a new powerful marketing tool that can bring astounding results for all sorts of companies, groups, and businesses.
Recent Comments
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Hi Tony
I have been seriously thinking about using Facebook ads for my new website vs Adwords. You certainly acheive greater targeting options with FB. Do you think the two advertising platforms are truely comparable?
Kind Regards
Michelle
hi Michelle,
To tell you the truth I haven't used any advertising platforms yet. Now based on the popularity of both, I think Facebook would have a farther reach based on two factors: The amount of people on Facebook and targeting options. But the only true way to find out which is better suited for you or your niche is to experiment with both. Good luck and let know how it worked out for you. ;0)
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Glad I can help. ;0)