Wo! LARGE niche here. How am I going to stand out?

byTitaWorks

1.9K followers

Updated 3 years ago

Last month, I proudly reported that I think I've sussed out my audience. (Go, me!)

I figured it would also be a good thing to pay some mind to who-all is out there talking at the same group of people. (My niche and my jones is the self-improvement thing.)

Wo! Talk about a crowded field! It's worse than the Swap Meet used to be. Sheesh!

So, then, of course, I had to ponder what I am offering that's different from all these other extraordinary peeps who are throwing out their two cents just like me.

Again, this whole thing feels a lot like the Swap Meet. When you are a vendor at a large, well-organized swap meet, crafts fair, festival or whatever, it is likely that even though the organizers will probably group booths that offer similar things together, your little booth space is going to get lost in the rows upon rows of other booths.

The deal is, though, a good part of the people wandering around in that area looking at the stuff on offer are likely to be for-real afficionados who WANT to find something that they can carry off in triumph and take home and brag on.

My job, as a vendor, is to be in the place where people who are looking for my sort of thing tend to show up, to put together an eye-catching display so they'll come to my booth specifically and then to wow them with what I've got once they get there.

That's Marketing 101, right?

Okay. What makes me different than other bloggers writing about the same thing?

After a lot of head-scratching I figured out that the only thing that's different is that I am me. Nobody else can be me 'cause I already have dibs on being that.

I am female.

I'm a mother and a grandmother.

I used to be a wife and a widow, and now I'm a lover.

I am a friend with a lot of quirks that the folks around me seem inclined to put up with.

I have spent a lifetime being fascinated by the different ways human beings walk and all the various ways they live their human being lives.

I honor the way I was raised, seeing the good in it as well as its weaknesses.

I honor the place where I live and feel I've been exceptionally blessed in this life.

I am a poet and a story-teller and I believe in the power of story and the power of words. I've worked on that a bunch.

I am an artist and I play around with bricolage and assorted other inanities just for the heck of it.

I'm a residential property manager and I have spent years using that discipline to test out assorted theories of life (with decidedly mixed results sometimes, but I do keep showing up for more lessons).

I firmly believe in connection, but that is balanced by my equally firm belief in the need for self-definition and autonomy as well.

I believe that every human being is a gift to Life. Sometimes the gifts get trampled, but the cool part about humans is that we do have agency and a bunch of free will and very often we can develop and use these things much more effectively if we put our minds to it.

I like Life. (I hope that shows.)

I like people and that's who I write this blog for (not robots).

So, for what it's worth, that's what I've got. I put my thought-constructs together in my blog and I try to be honest and balanced and all that stuff. Maybe some people will enjoy the results of my own walk. Maybe they'll start doing experiments too.

Hmmm.... I figured out that, actually, it doesn't really matter what the people around me selling their own wares are doing. My stuff is an exclusive. You either want it or not. Whatever.

As long as I keep doing mine and I keep putting it out there, I am going to stand out. Got no worries about that one!

Hee!

Hope your month's been fruitful too. Thanks for your attention....