Useful and Relevant Content- The SIMPLE Path to Success Online
I began my journey with Wealthy Affiliate on October 15th 2015. Since then I’ve learned a lot about affiliate marketing, and I’ve achieved some pretty cool things so far.
But I’ve also wasted a lot of time on stuff that didn’t really matter along the way.
I used the ‘shotgun approach’ for far too long, and wasted countless hours on tasks that ultimately had little to no impact on my business.
It’s only when you have the hard numbers, the facts, over a long enough period of time, that you come to KNOW what’s really worth your time and what isn’t.
Don’t get me wrong, it’s a journey and we are always learning. That's all part of the fun! But if I knew then what I know now, I could have saved myself a LOT of time and achieved results much sooner.
Which brings me to why I’m writing this today...
I want to share what I’ve done in my online business to ‘cut the fat’ and ‘zero in’ on what really matters. What took me from ‘hopeful newbie’ to actually making real money online.
What did I do? Glad you asked...
I applied the ‘80/20 rule’. Which means I started to focus 80% of my time on the 20% of tasks that have the biggest impact on my online business.
Ok, so I certainly don't know that those are the exact percentages lol. But you get my point!
I eliminated ALL distractions, stopped allowing myself to procrastinate, and stopped wasting time on trivial tasks that simply did not get me results. Most of all, I stopped chasing the latest ‘shiny object’ and got lazer focussed on what actually works.
The 80/ 20 rule is simple and easy to apply, but it is extremely powerful.
So, how do you know what ‘20 percent’ of tasks you should be focussing on? Well, let’s reverse engineer the process of making money with a website from scratch...
You want to generate passive income, and benefit from the freedom it brings;
Which means you need to build a thriving online business;
Which means you need a website that brings in targeted traffic;
Which means you need to rank content in search engines like Google;
Which means you need to create useful and relevant content;
Which means... you need to follow the WA training!
The training right here within WA, showed me exactly how to create useful and relevant content, which is exactly how I went from struggling newbie to a full-time income online. Following this exact process has allowed me to escape the drudgery of my old construction business, and live a much more rewarding life. I love what I do now. Which is the greatest gift of all if you ask me.
Anyways, my point being, this stuff works. And it works well.
You don’t need to choose the ‘perfect niche’, promote the ‘perfect products’, or find some ‘secret system’ that no one knows about to do this.
You need to create useful and relevant content because this is precisely how you go from zero to profit.
It Starts With Value
When you’re just starting out, it’s easy to think about making money first, second and third. I know I did, and I know many others do when they’re first getting started.
This is perfectly normal, but it's also what is holding you back.
You need to ‘flip the switch’ on this mindset if you want to achieve your goals. I cannot over emphasise this enough.
The concept of ‘giving people value first’ is universal and can be applied to just about any business model or niche. But it’s very relevant to creating a profitable website within WA.
Why is giving value so important?
When you focus on value above all, your MAIN goal changes from ‘making money’ to ‘helping a group of people solve a problem’. Which means, instead of trying to ‘sell people stuff’, you are genuinely trying to help them.
People notice this. It shows in the quality of your content, how you promote products on your website and practically every aspect of your online business.
The more value you GIVE the more rewards will follow, naturally.
And thankfully, anyone can apply this concept to their business. Fast.
All you need to do is focus on giving your audience genuine value in everything you do. Be a person in your niche that people look to for help in solving their problems.
The result of this (over time) will be more traffic, better conversions, and ultimately, you will make more money.
What Is Useful and Relevant Content?
I’ve had the privilege of introducing many great people into WA, and I’ve noticed one thing many have in common at first.
They fear writing content.
They believe it’s ‘hard’ and you need to be an ‘expert writer’ to get real results. Some have even been led to believe they need ‘special skills’ to get content ranking in search engines. But this is simply not true.
Creating good content is something anyone can master.
Creating awesome content that ranks on page one of Google within hours of publishing is something ANYONE can do who is willing to learn and apply. Really.
So, to circle back to the question… “what is useful and relevant content?”
Useful Content: Content that solves the visitor's search query. In some cases, this will be a simple, short article. In other cases, it could mean a much longer, more in depth article. This could be a product review, a ‘how to’ guide, or pretty much anything people are searching for.
Relevant Content: Find low-competition keywords and focus your content around ONE main keyword per article. There are literally billions of keywords within millions of potential niches. Once you get this process dialled in, you will begin to see the incredible opportunities that exist online.
As you progress, you will get better at creating useful and relevant content, and you will learn new skills that build upon this concept. But when you boil it down, creating useful and relevant content is the very foundation of your online business. It's the starting point and it's the most important thing you should focus on to get results.
Why Does Useful and Relevant Content Matter?
Because this is how you are going to drive a steady flow of targeted, free traffic to your website from search engines like Google.
More quality content => more potential rankings => more potential revenue
Google is, and likely always will be, searching for the best and most relevant content to rank in it's search results. It's in their best interests to do so.
And when you make Google happy, you will be happy. You will get targeted traffic. When you have targeted traffic, making money is EASY.
The training here inside WA shows you exactly how to convert your website traffic into sales. So you do not need to 'reinvent the wheel' to see real results.
Ok. Let’s see how you can actually follow this process…
How To Create Useful and Relevant Content
Thanks to WA, creating great content (that makes you money) is SIMPLE. And since you are interested in your niche, it will also be something you’ll enjoy.
The first thing you need to do is get familiar with SiteContent...
SiteContent makes publishing quality content to your website a breeze. It really doesn’t get much easier than this. It not only makes the content creation process easy, but it makes it fun and rewarding.
Of course, you will need to know what to write about and how to write your content if you want to get results. Which is precisely why you need to get cracking with the training provided here within WA!
Wherever you are in the training thus far is OK. Start from lesson 1 if you are new, and take your time to learn around this process. It’s better to understand these fundamentals first anyway, before rushing ahead with anything.
Above all… keep it simple and get it done. Creating content is a VERY worthwhile endeavour and something that can and will pay huge dividends over time. It's an investment in yourself and your business.
You don’t need to be a fancy writer, or write tons of content. Not at all. You simply need to help people within your niche by following a simple process.
While many so called ‘gurus’ will have you believe there’s some ‘magic bullet’ or ‘secret’ to success, it really comes down to following a proven path. In this case, learning how to produce useful and relevant content.
You don’t need any ‘tricks’, ‘secrets’, ‘push button systems’, or any of the other BS. You just need to build an online business, by following this proven process.
I say ‘proven’ because this is exactly what I have done myself to get to where I am, as have many other successful members right here within the WA community.
Remember, you can do this, so I’m genuinely excited for you! Once you get this process dialed in, there truly is no limit to what you can achieve online.
Thanks for reading, now it's time to get into those lessons! :)