Lucky 27?
Apparently... (And my source is a trusted master of the topic and my most treasured secret!! And I can't tell you who it is otherwise you'll know it's the father of Guerrilla Marketing, Jay Conrad Levinson.)
...People need to see your message at least 9 times before they are going to buy from you. But wait... There's a catch... According to the research people only see your message 1 of every 3 times you get in front of them. This means that you need to get in front of someone an average of 27 times before they see you for the 9th time.
I don't blame you if you have a big sigh right about now as you realize there's a bit more work involved... *Hint* Think smart, not hard and before you throw in the towel, or feel a sense of overwhelm, there is some light at the end of the tunnel.
If you haven't reached the success you want just yet it's not because it's not meant for you or you're bad at it, maybe it's just not the time yet, and people need to see you a little more. Patience, and consistency with the right actions for your goals WILL pay off in more ways than one.
You are doing it!!
Don't stop! That's Hammer Time!
Recent Comments
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Thank you. I have heard it said that the more times, or the more points of contact, a potential buyer has with a marketer, the more questions they ask, the more likely they are to gone on to buy. I have also heard that, in sales letters, the writer needs to tell them what he is going to tell them, then tell them and then tell them what he told them.
All the best,
Brandon
Those are great points to keep in mind. Thank you Brandon! Love the one with the sales letter.
Nine, huh? My dad was a top salesman and he always said you needed a minimum of nine sales calls to make that sale. Guess he was right. And I like the number 27. I was born on the 27th day of a month. Good one, Rohan!
Thanks Carla, and great what your dad said! Always good to get a confirmation on a lesson ;)
May I ask which month?
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Thanks! Perfect! I really, really like this post! Regards, Kristina
You are very welcome! Thank you Kristina.