Internet Marketers Toolkit Canva and Free Canva Courses

byTheCatherine

14K followers

3 years ago

The Internet Marketer’s Tool Kit Report Part 1

What is it that sets the most successful online brands apart from the lesser known ones?

Why is it that some marketers can spend huge amounts of time and effort trying to build a website and promote affiliate products, only to get nowhere and eventually give up?

The answer, as it happens, comes down to skill and passion. Sure, there is a small element of luck involved. But if you take a look at all of those highly successful brands, you’ll find that skill and passion is the thing that they largely have in common. When you look at these successful online brands, it becomes abundantly clear that a huge amount of time and effort has been put into every aspect of their presentation and that the creator really knew what they were doing.

And if they didn’t? They hired people who did!

This is good news for you. It means that by acquiring the right skills or by working with the right people, you can potentially do the same and get ahead of the legions of marketers that really don’t invest the time or the skill that they need to.

I am going to briefly run down what those skills and areas are, and we’re going to see where you should begin investing that time and effort in order to really see differences in your growth and your profits.

You might, at this point, still be wondering precisely what I’m talking about. Don’t worry. Hopefully, this first example will elucidate you a little by looking at the huge difference that just investing more time into your branding can make – and by taking the time to learn how to handle design properly.

So, an unfortunately huge proportion of internet marketers will set out with entirely the wrong objective. Specifically, they set out with the hopes of making money quickly online simply by promoting things that others have made. They see this as a ‘get rich quick solution and as a way that they can make money from home with no risk.

And they don’t really care as to whether they are providing a good experience for the customer.

Nor do they care about their brand’s quality for that reason – or about how they could ensure they were presenting themselves in the best way possible.

Take the logo for example. Logo design and design in general, are skills that countless businesses and individuals just have no interest in pursuing. And neither do they want to invest the money necessary to get a good logo.

So, they end up

a) creating a logo themselves using rudimentary tools (we’re talking MSPaint or Photoshop here) or b) not having a log at all.

They combine this with a website name that is nothing more than a keyword. We’ve all seen sites like ‘HowToGetAbs.com’ or ‘EasyWayToMakeMoney.com’. These are highly uninspired names and things that communicate to the visitor that you are interested in making a quick buck from them and nothing more.

Not only does this mean it’s highly unlikely that people will remember your brand and want to follow it. Not only does it mean that you’re unlikely to ever get any ‘true’ fans or loyal subscribers – but it can even hurt your Google ranking. Google has come right out and said it prioritizes and promotes sites that have a strong brand rather than a keyword for their name.

A logo should exist to adorn your site and make it look instantly more attractive and interesting. It should decorate your page so that the entire site looks more professional and thereby is able to inspire more trust and confidence.

But more than that, it should also be used to communicate to your audience precisely what your site is all about and why they should consider subscribing.

A great logo shows what your site is about, what your principles and values are, and who you are aiming at. It doesn’t try to appeal to everyone, but it makes a big impact on the right kind of visitor.

Now, when someone visits your site, they right away think, ‘wow, this looks like my kind of site!’ Hopefully as a result, they will consider subscribing. And ultimately, they recognize your logo on all the digital products you sell and on all your social media, and they see that as a stamp of quality and a mark of something they want to follow or look into.

To do this, you need a great quality logo. And the only way to get that is to hire someone, or to have the skill to make it yourself.

How to Make a Fantastic Logo

Speaking of which then, here is your quick primer on how to craft a superb logo:

use Canva .com it is free. It gives you the colors of every image you upload or create

· Create a mood board. A mood board is effectively a collage that is made up of images, videos, words, and anything else that you feel expresses what you want your site to express, or that you just like the looks of.

· Combine the elements of the moodboard in different ways to try out different ideas.

· Take a few you like and survey your audience to help choose the best one

· Create the best one using Canva

· Here is where the skill comes in. It is highly recommended that internet marketers take the time to learn Canva, as it is one of the very best tools on the market for growing your brand and will give you fantastic abilities that you can also outsource to other brands and companies.

· If you can’t make the logo yourself, outsource it! There is no substitute for skill and know-how.

Free Canva courses

https://designschool.canva.com/courses/

https://www.digitaldecluttered.com/free-canva-course/

https://coursesity.com/free-tutorials-learn/canva