How to Provide Scientific Studies with Chat Gpt: Time taken 12 minutes including writing the article

byTheCatherine

14K followers

Updated 1 year ago

What Prompt Did I use ?

"What Drives People to buy thing, please include scientific studies"

Chat Gpt4 response

People's purchasing decisions are influenced by various factors, including psychological, social, and economic aspects. Here is an overview of some of the main factors driving consumer behavior, with references to scientific studies:

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1. Emotions and feelings: People often buy things to satisfy their emotional needs or to evoke positive emotions. Studies have shown that emotional responses can significantly influence purchasing behavior (Lerner, Jennifer S., et al. "Emotion and decision making." Annual review of psychology 66 (2015): 799-823).
2. Social influences: People are influenced by their social environment, including friends, family, and peers. They may buy things to fit in, to gain acceptance, or to portray a specific image. A study by Bearden, William O., and Michael J. Etzel (Bearden, William O., and Michael J. Etzel. "Reference group influence on product and brand purchase decisions." Journal of consumer research 9.2 (1982): 183-194) highlights the impact of reference group influence on purchasing decisions.
3. Perceived value: Consumers evaluate the benefits of a product or service against its cost. This perceived value influences their decision to buy. A study by Zeithaml, Valarie A. (Zeithaml, Valarie A. "Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence." Journal of marketing 52.3 (1988): 2-22) explores the relationship between price, quality, and value in consumer decision-making.
4. Marketing and advertising: Marketing and advertising efforts can significantly influence consumer behavior by creating awareness, interest, and desire for a product or service. Research by Tellis, Gerard J., et al. (Tellis, Gerard J., et al. "The advertising effects of ad content, emotions, and attitude toward the ad on viewing time." Journal of Marketing Research 54.1 (2017): 48-67) demonstrates the impact of advertising on consumer behavior.
5. Scarcity and urgency: The perception of scarcity or urgency can drive consumers to make impulsive purchases. Studies have shown that limited-time offers and limited-quantity products can create a sense of urgency, leading to increased sales (Guiltinan, Joseph. "The price bundling of services: a normative framework." Journal of Marketing 51.2 (1987): 74-85).
6. Cognitive biases: Cognitive biases, such as anchoring, loss aversion, and the endowment effect, can influence purchasing decisions. A study by Tversky, Amos, and Daniel Kahneman (Tversky, Amos, and Daniel Kahneman. "Judgment under uncertainty: Heuristics and biases." science 185.4157 (1974): 1124-1131) highlights the impact of these biases on decision-making.
7. Brand loyalty: Consumers often develop loyalty towards particular brands, which can drive them to make repeat purchases. Research by Oliver, Richard L. (Oliver, Richard L. "Whence consumer loyalty?." Journal of marketing 63.4_suppl1 (1999): 33-44) explores the concept of brand loyalty and its impact on consumer behavior.

These are just a few examples of the factors that drive people to buy things. It's important to note that these factors often interact and can vary across individuals, cultures, and situations.

End of the AI Generated content.

Now you have to put up with me

So in less than a minute it has found seven case studies. So let's examine this further. There are two ways of going about this.

The first case study is

Lerner, Jennifer S., et al. "Emotion and decision making." Annual review of psychology 66 (2015): 799-823).

One of the things you can do is research this study

here is a link to the study

https://www.annualreviews.org/doi/full/10.1146/annurev-psych-010213-115043#_i6

That study alone opens a whole plethoria of ideas and paragraph headings to explore

On top of that look on the right hand side of the link and you will see related articles opening up a whole new area to explore.

Other Ways to Expand the Article

The first section of the AI generated copy is emotions and feeling so I am going to expand that prompt

New Prompt

What Role do emotions play in purchasing decisions?

Generated copy below

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Emotions play a significant role in purchasing decisions, as they often influence consumers' preferences, choices, and behaviors. The role of emotions in purchasing decisions can be examined through several key factors:

1. Emotional triggers: Advertisements, product packaging, and other marketing materials can evoke emotional responses, such as happiness, nostalgia, or excitement. These emotions can create a positive association with a product or brand, increasing the likelihood of purchase.
2. Brand loyalty: Consumers may develop an emotional attachment to a brand based on positive experiences or a sense of trust. This emotional connection can lead to brand loyalty, resulting in repeat purchases or recommending the brand to others.
3. Perceived value: Emotions can affect how consumers perceive the value of a product or service. If a product evokes positive emotions, consumers may perceive it as more valuable, even if the actual quality is similar to competing products.
4. Social identity: Consumers often seek products that align with their social identity and self-concept. Purchasing decisions can be influenced by the desire to express individuality or fit into a particular social group, driven by emotions like pride or a sense of belonging.
5. Impulse buying: Emotions can lead to impulse buying, where consumers make purchases without much thought or planning. Feelings of excitement, desire, or even boredom can trigger these spontaneous decisions.
6. Decision paralysis: Emotional factors can also contribute to decision paralysis, where consumers feel overwhelmed by choices and struggle to make a decision. In these situations, emotions like fear or anxiety can lead to inaction or even abandoning the purchase altogether.

In conclusion, emotions are an integral part of the purchasing process and can significantly influence consumer decision-making. Marketers often leverage these emotional factors to create effective marketing campaigns and foster positive associations with their products or brands.

End of AI Generated copy

A lot of this is repeat content but there is gold in there for me. Number 5 impulse buying. it is in the first copy, but the way it is worded I didn't pick it up

The Next AI prompt
What drives impulse buying, please include scientific studies

Note I am always polite to AI - Don't forget to say please!

Impulse buying is a complex behavior driven by a variety of psychological, social, and situational factors. Scientific studies have identified several key drivers of impulse buying, which can be broadly categorized into internal and external factors:

1. Emotional factors:

• Positive emotions, such as happiness or excitement, can lead to impulse buying (Rook & Gardner, 1993). People often engage in impulse buying to enhance their mood, as they associate purchasing with positive feelings and reward (Youn & Faber, 2000).

1. Cognitive factors:

• Lack of self-control and impulsivity are significant predictors of impulse buying (Vohs & Faber, 2007). Individuals with lower self-control are more likely to engage in impulse purchases, as they have difficulty resisting the urge to buy (Baumeister, 2002).

1. Situational factors:

• Store environment and layout can influence impulse buying. Studies show that certain store atmospherics, such as music, lighting, and display arrangements, can increase the likelihood of impulse purchases (Turley & Milliman, 2000). In-store promotions and discounts can also trigger impulse buying (Chandon, Wansink, & Laurent, 2000).

1. Social factors:

• Social influences, such as peer pressure or the desire to conform, can lead to impulse buying (Park, Kim, Funches, & Foxx, 2012). Additionally, the presence of others while shopping can affect the likelihood of impulse purchases, as individuals may seek approval or validation from their peers (Bearden & Rose, 1990).

1. Time pressure:

• Time constraints can increase impulse buying, as individuals may feel rushed and make hasty decisions without fully considering the consequences (Dholakia, 2000). Limited-time offers and sales can create a sense of urgency, leading to impulse purchases (Inman, Winer, & Ferraro, 2009).

Several studies have explored the role of these factors in impulse buying behavior. However, it is essential to note that impulse buying is a multifaceted phenomenon, and multiple factors can interact to influence an individual's propensity for impulsive purchases. Further research is needed to better understand the complex interplay of these factors and develop effective strategies to minimize the negative consequences of impulse buying.

now that ha triggered another thought in my brain, yes my brain still functions although I use AI all day everyday.

Now I want to refine that prompt and find out whether online impulse buying is different from retail impulse purchasing

new Prompt

"Is online impulse buying different from retail impulse buying. Please include scientific studies". 

Yes, online impulse buying is different from retail impulse buying in various ways, although both involve unplanned, spontaneous, and immediate purchases. They differ in the context of the shopping environment, factors influencing the behavior, and the psychological process involved. Here, I will provide an overview of the key differences and some scientific studies to support the claims.

1. Shopping Environment:Online impulse buying occurs in a digital setting, where customers shop through websites or mobile applications, while retail impulse buying takes place in a physical store. The shopping environment plays a significant role in influencing impulse buying behavior.

Research: In a study by Adelaar et al. (2003) titled "Effects of Media Formats on Emotions, Cognition, and Behavior: A Comparison of Web and Print", it was found that the online environment could elicit emotions that potentially affect impulse buying.

1. Factors Influencing Behavior:Different factors influence online and retail impulse buying. In the retail environment, store layout, product placement, and in-store promotions play crucial roles. Online impulse buying, on the other hand, is influenced by website design, ease of navigation, personalized recommendations, and time-limited promotions.

Research: In a study by Parboteeah et al. (2009) titled "An examination of the virtual atmospheric factors on online impulse buying behavior", they found that factors such as visual appeal, convenience, and interactivity contribute to online impulse buying.

1. Psychological Process:The psychological process of impulse buying varies between online and retail environments. In retail stores, consumers are more likely to be influenced by sensory stimuli like touch, smell, or sound. Online impulse buying, however, is more driven by visual cues and the ease of transaction.

Research: In a study by Dholakia (2000) titled "Going shopping: key determinants of shopping behaviors and motivations", it was found that the psychological process of impulse buying in physical stores is more experiential and hedonic, while online impulse buying relies on cognitive factors such as information processing and decision-making.

1. Social Influence:Social influence plays a role in both online and retail impulse buying. However, the way it manifests is different. In retail stores, the presence of other shoppers or salespeople can influence the impulse buying decision. In the online environment, social influence is more likely to come from online reviews, ratings, and recommendations from friends or influencers on social media.

Research: In a study by Park et al. (2012) titled "Factors influencing online impulse buying: The role of consumer traits, situational factors, and product factors", they found that social influence plays a role in online impulse buying through peer recommendations and opinions.

In conclusion, online and retail impulse buying are different in terms of the shopping environment, factors influencing behavior, and the psychological process involved. Different scientific studies provide evidence of these differences, highlighting the importance of understanding the unique aspects of each type of impulse buying to design effective marketing strategies.

So in conclusion, I have nearly 2000 words in 12 minutes. I would want to spend another twenty minutes putting my spin on this . It is also important to stop repeating yourself, but by spending another half an hour on this I would have a decent 1200 word article.

This is of course something you can use in any niche.