A top tip to improve Your Writing
Everyone knows the "typical ways" people say to get better at copywriting.
Copy old sales letters by hand.
Read the classic copywriting books.
So I wanted to share them with you today a weird tip I used years ago
Because if you've hit a wall with your growth recently or been seeking some tips to grow faster, the below might be just what you need to create a breakthrough!
1. Invert your learning with AWFUL copy.
When you're first starting out in the copywriting world, it's not always easy to identify EXACTLY what makes something "good."
I remember I used to read two different sales pages and try to guess which was better.
9/10 times my initial instincts were barking up the wrong tree, sometimes they were on a different continent!
And that was so frustrating. Because what if I was studying the wrong things the whole time and that's why I wasn't improving?
Interestingly though, I noticed it was WAY easier for me to spot bad copy than good.
Even as a newbie, I could tell when I was getting bored, didn't really believe the premise or felt icky while reading.
So I decided to start studying bad copy as examples of exactly what NOT to do.
Any Tim Ferriss fans out there will recognize this technique?
You might remember this is called "learning by inversion."
And it can be a powerful way to improve your writing fast.
Because you'll start to put together a do NOT do this list for your copy.
And many times, just NOT doing the things that suck make you better than half the copywriters out there. Seriously.