The MUST-HAVE Daily Habit for Business Success

byTDenise

5.7K followers

4 years ago

Many of us start out at Wealthy Affiliate without products, services, or business experience. We hear about people making money doing this or that, and we jump on the opportunity for extra money, then we learn business principles as we go.

One principle I've learned over the last two years here and over my time in business prior to here is that lead gen is a daily habit. People who have been in business longer and who still have growth ambitions are likely to spend daily time on generating leads or new customers.

It can even become like a lifestyle.

There are some really key components we each need to have to make a successful business work: a product or service that solves a problem and enough people's attention to get the solution to the right people.

It might be hard to see how your blogging, posting to social media, or video marketing plays into this plan to grow a "successful company", which is why I'm writing this post.

It took me awhile for everything to "click" for me, but now I get it (or I think I do --- hahaha).

The "Right" Solution

The cool thing about affiliate marketing is you don't have to spend weeks or months creating a product only to find out later that it's not a good fit in the market. Instead, you can find an affiliate partner that has a working solution and help them sell more of it.

In this way, you cut the product development time and the amount of time it would take to start generating revenue because you don't have to test and test product quality and whether it delivers on expectations. You also don't have to worry about refunds or billing at all.

Even if you plan to create products one day (like I do), you can find a similar product or a complimentary product and use that to build the "right" audience, then reinvest the revenue into product development or service design.

Either way, affiliate marketing can help you deliver a good solution to an audience that needs it.

Getting enough people's attention

Regardless of whether you decide to knock on doors, cold call, or get a television ad, you have to get the attention of the right people to sell products and make money in business. Blogging is ONE WAY of getting attention. Social media is ANOTHER way.

With blogging, you don't have to worry about walking around in extreme heat, rain, or snow to find customers. You don't have to make 100 calls and get cussed out 99 times to get one buyer. In fact, most people come to you because you've attracted them with your content.

It's pretty awesome.

You can spend 4-6 hours creating one piece of content that you can leverage for years and reach thousands, or, you can spend the same amount of time calling people, and you won't really be able to leverage the time spent.

If you think of blogging as one way to get attention, then it shouldn't be an end-all-be-all. If you're blogging and still not getting attention, then you need to rethink the plan because in order to have a successful company, you need to have:

1. The right product or service

2. The right audience that needs the solution

Lead Gen is a Daily Habit

I've spent a bit of time in sales. I've done cold calling and I've walked door-to-door. I remember other salespeople I worked with, and how disciplined the best salespeople are.

Spend time around commission-only real estate agents or car salesmen if you find the opportunity. They know they have complete control of their incomes.

If they produce, they get great paychecks. If they don't produce, they don't get great paychecks.

The longer I'm in affiliate marketing, the more it looks like an evolution of the sales industry. Salespeople know they need to knock on lots of doors to get buyers and they need to make lots of calls to get conversions that way.

If they go to tradeshows or events, they know they need to step out and network with people, and get attention.

The Pipeline has to Stay Full

They use the term "pipeline" and they say the pipeline has to be full with prospective customers all the time. Blogging is a tool you can use to "fill your pipeline". Rather than knocking on doors, you can write a blog post that attracts lots of prospective customers.

Similar to traditional sales, you need to be very persistent. You have to write lots of content to find what resonates. Some content will take off and others will not. It's almost like knocking on doors. You don't know which door will be your buyer. You don't know which blog post will generate your highest sales.

Once you've gotten alot of content out there and exerimented a little, you'll start to see patterns of new prospects coming thru. Lots of people will visit your site, and you'll begin to expect that some people who won't take action will come.

Past the non-action-takers are potential customers and buyers though. As you practice more and more, you'll get better at identifying which content attracts buyers, which content helps them go from awareness phase to buying stages, and you'll get better at making sales.

Just keep producing and doing your best.

Traditional Sales Challenge

I want to challenge you to think the same way the salespeople think. When you think of how often a salesperson has to pick up the phone, think of how often you should be doing a blog post or posting on social media.

Just like traditional salespeople are trying to get attention offline, affiliate marketers are doing the same thing but online using internet tools. We're both trying to achieve the same goal: helping people and getting sales.

If SEO isn't working, don't forget, the main goal is to get the right attention, and SEO isn't the only way.

Don't forget...As an entrepreneur, lead generation is a daily habit. It's a must.

My Question for you

I'm sure you've gotten to observe yourself and people who are at various levels of success in business. You may or may not be where you want to be in your business right now, and you've probably also gotten to observe people who aren't doing so well in their businesses.

Where do you think most people fall short?

Do you think they don't find the right product or they don't get enough attention to sell it? Why do you think thats the problem? Do you have any personal experiences you can share. Leave it below.