Are High Ticket Offers Necessary to Make Good Money Online? (Youtube Challenge Day 7)
Today is day 7 of 90 on my Youtube Challenge, and I reviewed two high ticket offers. They're both very popular programs: one by John Crestani and the other by David Sharpe.
I've purchased several high ticket programs before and it's common for them to say things like:
- If you believe in your business, then this is what you should do/pay
- This is inexpensive in comparison to a college degree
- and other persuasive comparisons to anchor your values high, then make it seem they're giving you a deal.
From my experience, they also sell you on a lifestyle by presenting lavish cars, houses, and often by flashing money and other material possessions. I think money is great, but I don't think this method is necessary to help people make internet marketing their career choice.
I really dislike the sales methods used in our industry as internet marketers. I get the appeal to sell something that offers a high commission of $1000 or more per sale because it's easier--you don't have to sell as much volume. Unfortunately, I also see the high ticket market often doesn't maintain high lifetime customer value, which is equally (if not more) important.
If the lifetime customer value is low in comparison with their operating costs, they can go out of business, whereas the companies with lower commissions may have a higher lifetime customer value, which means better long term pay.
You don't see people in the nursing career, engineering career, or other career fields flaunting their money and lifestyles as you do in internet marketing. When I listen to some of the philosophy behind these selling methods, it doesn't become anymore acceptable to me.
One internet marketer said he wants to aggravate the viewer so they'll be more prone to make a buying decision. This means that by flaunting his money and lifestyle, it will make the viewer (you or me) discontent with what we have, and more prone to buy his product/service. Is this the type of people you want to buy from? I agree that you want to feel a challenge to change and improve, but is being pushed to discontentment or a comparison mentality a good solution?
I don't have a problem with paying high ticket prices, but I think it has to be warranted. Similar to Coach, Mercedes, or Rolex who are high-ticket in their verticals, high ticket in internet marketing should be warranted by:
- Reputation
- Success Stories
- Features
- Demand versus supply
- and, Customer Service
It should feel like a first-class training experience. Many of the high ticket programs and services don't warrant this.
Even worse, many of the high ticket training programs are led by internet marketers who were tangled heavily into previous high ticket scams or low-quality programs like Empower Network, MOBE, or Digital Altitude.
What are your thoughts on this? What warrants high ticket pricing? Are you more excited by high ticket one-offs or high lifetime customer value?
Recent Comments
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High Ticket offers are good and the one by David Sharpe is legendary marketer, now while he is good he has a track record of walking from opposite, he did so with Empower Network
Ultimately what he has done, I believe anyone can do with the right tools and in doing so position themselves as THE authority and earn more than say a percentage of the commission
Reason I say this is because they are sharing exactly the same info you have gathered but they bundled it and make it sound attractive
It is fairly easy to get a membership site up, though it takes work, but the benefits for you are immense and your offer will be better
I think Dave Sharpe does amazing with marketing. He's able to attract lots of people and persuade them to spend thousands. I think it's possible for others to do, but the video quality, organizing the curriculum, building the support infrastructure, and getting people on board would be no easy or cheap feat.
I agree he does amazing content but with the right plugin your own membership site is easier than you think and you get 100% of the income, for what is a minimal outlay
Which to answer your question high ticket offers do work and your own will be awesome
I'll definitely do it at after my traffic, trust, authority, and sales habits are established sufficiently where I know it'll sell easily. I also enjoy doing these reviews, so I can see a general idea of what people are willing to pay for and what gaps are in the market.
Hm, this is tough.
My son and his friend were looking up different Yeezy products today. Do you know the Yeezy brand? It's by Kanye West, and I think it's the most hideous stuff EVER. lol And it's extremely high-priced.
But some people think it's worth it.
I think it could be the same for high-ticket offers online.
If you have a low-priced offer, people don't take it seriously and they don't take advantage of that offer.
Perhaps when you invest in a high-ticket offer you take it more seriously and you treat it differently. (If my son had a pair of Yeezy shoes, he'd treat them very well because they cost a lot.)
While I agree with you about flaunting money all over the place, I almost think this is a male versus female thing. I do not care one bit about a dang Lambo. But my husband would.
And I think there are more males in this industry than females (judging by who went to Vegas), so they are going after those macho men.
With all of that said, I think it's all perspective and what's worth it to you. :)
- Christina
Thanks for your comment! I agree that it's about giving people what they want. I think it can also stimulate the ongoing "shiny object syndrome" though. People are seeing outcomes and hearing false expectations, so their constantly focused on the wrong things.
I love watching rich people like Dave Ramsey or John Maxwell who are very rich, but they promote values, ethics, and service rather than material gain. Even Warren Buffet and Bill Gates are more classy than many of the people in our industry!
It's the reason why so many people come to internet marketing expecting get rich quick outcomes and 4-hour work weeks. It's not the right mentality. It should be about service and helping others--that's my opinion.
I have a middle schooler too so I get what you mean about the Yeezy's and how they're attracted to high priced things. My son gets attracted to those things too, but I want him to understand what it takes to get those and to learn to have a servant heart.
It's tough as you say though. It seems like a constant battle with this nowadays.
I am with you completely, I think integrity and giving more value than what you receive back is how it SHOULD go in our industry and in any industry.
But people are people and sometimes they're not like that.
And, as mentioned in my other comment, these marketers are giving people exactly what they want. (Which is mostly just playing into their hopes and wishes.)
Absolutely it's the reason for shiny object syndrome and for people thinking they can make a quick buck in this industry.
Hopefully sites like ours (and others I've seen out there from WA members) can help them see the other side of things.
But there are just going to be some people who keep buying into the hope of that quick buck....
- Christina
You're right. For some people, they're simply intrigued by the idea and don't truly do the work, but it makes me wonder how many people really want the skills and a legit way to acquire them.
I think you need to have a wide range of prices on your items for sale. When I had a brick and mortar store, I found that to be necessary, as there are all sorts of budgets out there. It's good to have a number of low-ticket items to encourage buyers, but you need a few quality, high-ticket things because these are the ones that are going to make you the most.
I do not think it is a good practice to have just one or the other, because your buyers will fit into a range of income categories. Besides, you are more apt to appeal to a wide range of interests as well, if you vary price points. Also, if you select carefully, you can insure you have a quality item, no matter the price.
Hope that's helpful.
I can agree with that. It's so strange how the people in the Internet Marketing industry market though. It makes high ticket affiliate marketing off-putting to me.
I like to see class, professionalism, and good character, and instead, I see selfishness, a focus on poor work ethic, and the promotion of a little work in exchange for a high return.
I prefer to see programs who focus (and teach others to focus) on helping people, being generous, and delivering quality service.
Why do you think they market that way? Do you think it's ever positive from a long-term view?
Fortunately, WA focuses on just that -- helping people, being generous, delivering quality. I do believe that marketers who follow those precepts will do much better in the long run than the selfish, greedy ones.
I think they market that way because people are people and as people we want the easy way out. (There are biological reasons for this supposedly. Less expenditure of energy and things like that.)
They market like that because that's what people want. It's not what's going to help them, but it's what they want.
- Christina
I also agree with you about how people value things they pay more for, but I think the product creators should also value the customers as well. Too often, the added price doesn't mean added quality or features, which should be even more warranted when the customer demonstrates that high-ticket level of trust.
I believe that is part of the reason to create a "brand" where the focus is on what you can offer your reader.
I agree! I love you so much! It's great to have older women who can share their thoughts and wisdom as you do!
Yes, I agree. They should have more value for the higher price. I honestly think those high prices are just so people can make bigger affiliate sales.
I've seen some high-ticket offers recently and it's because the person (or people) offer coaching. I think the high prices are warranted in that case.
- Christina
Nah. Not at all. And I promote legendary.
What's important is only promoting something you use and believe in.
If you do it just for the money then it may blow up in your face.
Integrity is not very common online, so if you have it you stand out.
I agree. I saw you promote Legendary. I was in Empower by David Sharpe at one point. I'm super skeptical of Legendary because it looks so similar but it does look like there's some merit to what's offered. I personally don't think I could feel comfortable sending someone to him though. They promoted Empower while knowing money management issues were behind the scenes. Then the bankruptcy seemed like a surprise and left a lot of people distraught. It seems a little dishonest to me.
This article should help: How To Resolve 'Submitted URL marked 'noindex' That member also has a training to solve that problem.
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I don't have a lot of experience with high ticket online education.
When I think of high ticket, I think about the difference between a haircut that you can get at Walmart vs a really nice salon. The service, atmosphere and talent of the person is very different.
I also think about the differences between a regular house and a luxury house. Both might be similar size. Yet the luxury house is most likely in a sought after neighborhood. It may have better workmanship and finishing touches.
So, I think high ticket programs should ideally follow the same principles. Status of the trainer may come into play also.
Granted in real life, this is not some sort of linear model that determines pricing and value in the buyers eyes.
Ultimately, buyers are the ones saying that a price is acceptable. If the person could not sell a program at a given price, they would have to come down on price.
For example, last night I signed up for an Udemy class. It's normal price is over $100. No way would I pay that. Now at $10.99 - that was fair. lol
Yet, if I took a similar class for University credit - I might pay around $1,000 with tuition and all the other fees added on. Granted, it would be a longer class than my Udemy class.
ok.... I'll stop thinking lol
I agree that the features, quality, and service should be the reason for higher prices, but the internet is so unregulated that it doesn't necessarily go that way. Take for example, WA, it's a huge value and many other companies are charging tens of thousands for less.