47 Sales to Go for Vegas 2020 - What Should I do?
I really want to make it to Vegas before hitting my two year mark. It will be 2 years since I joined Wealthy Affiliate in February 2020, and man...I've learned alot. I've come a long way this year alone, and I'd like to drive it all the way home.
I'm writing this to hear your opinions about which is the best move to make to make it to Vegas in this final month before the counter goes back to 300.
My Sales History
I've had some good months and some bad months in terms of WA sales. My first year was experimental. I didn't know what worked and what didn't. I had gone thru the training, and I was experimenting with the things I'd learned to gain insight from my own testing.
After the first year is when I had a better idea of what I was good at and what I wasn't. My site started to pick up some good rankings, so I started getting regular leads. I also had a general idea of what worked, so I began getting results incrementally.
You can take a look at my sales history in my video case studies. My month with the highest # of new sales was July. From there, I was playing around with my lead gen funnel because I decided I didn't want to direct-link to WA.
Instead, I wanted to build my email list first, so my sales dropped a bit because from there, I had to experiment with my email copy, landing pages, and lead magnets to see how to get backend conversions to WA (rather than front-end ones). Avoiding the direct linking automatically eliminated some referrals, but my hypothesis was "adding the people onto my list rather than direct linking will help me to build a long term relationship".
The results: my sales went from 27 sales in one month to 11. I built my way back up to getting daily referrals and consistent sales, but still not where I was.
My Traffic History
I've also experimented quite a bit with traffic. Prior to Wealthy Affiliate, I had done quite a bit with social media to generate traffic, so I still have an inner love for that. Hahaha.
- Social media (especially Pinterest and Facebook)
- Video marketing
- and search engine optimization
All of them work very well, but it comes down to which tasks I enjoy doing most to get traffic to my site. I've decided SEO and video marketing have the highest returns for my time and enjoyment. I personally like to create the videos and write the articles more than other things although I like making pins, creating ads, and other things.
Eventually, I'll jump back into doing more, but for now, these two traffic channels are my focus. From these, I've gotten highly qualified traffic.
Now, I've gotten my funnel where I want it to be. I'm getting daily optins and my email list is growing. I'm getting daily WA referrals (usually 2 or more). I'm establishing a brand I'm proud of that helps people start businesses (with special attention to affiliate marketing). I'm happy with the way some things are working (income growth, traffic growth, and brand awareness), but I still have 47 sales to go to make it to Vegas!
I thought I'd be much further along than this, but my experimentation is in large part to blame. I just couldn't leave the direct linking campaign alone! I just couldn't write all Clickbank reviews. Hahaha. I wanted to build a brand, experiment, and find my own way a little, and the way I went about that lowered my conversion rates to WA up front.
In order to make it to Vegas by the end of this month, I have 3 options that I know of. I need to increase my sales volume to 3 or more sales per day to be safe. These are 3 things I know I'd need to choose from (and possibly do more than one):
- Improve my conversion rate to WA
- Improve my referral to premium conversion rate
- Increase my amount of traffic to my site
My Questions for You
- What are your best recommendations for how I can improve my conversion rate from my site to WA?
- What's your best advice for how I can increase my referral to premium conversion rate?
- Lastly, do you have any killer traffic generation strategies I should consider during this last 20+ days to knock down this 47 sales?
Let me know what you think. I'm open to all of your input.