What is Content?
I was walking back from the supermarket today (my car isn't running right) and started thinking. This may sound like a stupid question, but am going to ask it anyway: what exactly is content? I've run across many websites (and the WA training) saying you need to produce copious amounts of good content.
But what is this content supposed to be about? I've tried to weave good keywords into my blogs without sounding too obvious about it but sometimes I find this rather difficult.
The training suggests you find a keyword to write about. But I've been writing blogs that sometimes are loosely related to my niche, which is kitchen knives. I've got blogs talking about making steel and blogs telling the history of the knife. I try to come up with different ideas and not re hash stuff I've already written about (I've seen this done on some websites and boy is it boring). I've also got a bunch of reviews of different knives. But they are actually collections of useful information I've found on the web. I try to put everything I've found about a single knife into one article, including things like knife specifications. My hope is that potential customers will find what they want at my site instead of having to look all over the web, which is my job.
I do a ton of research on each knife before I do a write up/review. Does this count as content? I would say yes, even though articles like these don't really follow any sort of typical blog structure. They usually don't hit the 1000 word guideline unless it is warranted (it can be painful reading a blog where the author has obviously added lots of stuff and flowery sentences to hit 1,000 words. This is kind of like traffic school, where they take two hours of info and stretch it out to 8 hours or so. I've always thought this was part of the punishment for getting a traffic ticket).
I also try to inject some humor here and there. When I was a kid, sometimes we'd get half a grapefruit with sugar on
top for breakfast. We had this thing called a "grapefruit knife". It was like a regular knife with its blade bent into a half circle. The idea was to work the knife into the side of the grapefruit, then twist it around the inside of the fruit and release the segments from the grapefruit's core. It never worked quite right. Sometimes you had to turn the knife around several times to loosen the segments, which got rather torn up in the process.
Nowadays I peel grapefruit just Iike I would an orange. Then you can easily separate the segments without turning the fruit into a big mess.
In the course of my research, I've run across a bunch of other goofy knifes. I thought it would be fun to mix things up a bit and write a tongue in cheek blog about these knives.
Now, does this count as good blog content? I really don't know. Again, I haven't run across any useful information about what is good content and what is not so good content (except of course keywords).
So what is your take on this? What do you consider to be content, both good and bad?