Landing Page or Not?
I've been trying to decide if I should add a landing page to my site. I've done a little research and remain undecided. A landing page is not the same thing as a home page. It is a stand alone page that a visitor first encounters when visiting your site, usually consisting of just a small amount of text. People advise against putting graphics, video links, etc. on such a page to avoid distractions. Landing pages usually have a Call to Action (CTA), which is something the visitor needs to do before heading to the main site. A CTA can consist of a box to enter an Email, a form to fill out, or something like that. This gives the customer something to do, which helps entice them to visit your site (or so I have read).
I realize how important creating an Email list is, but am very reluctant to spam my visitors. (Personally, I usually abandon sites that want my email address). These emails can also be used to send out flyers, newsletters, or other such "goodies" to your visitors. You can collect Emails if you allow people to comment on your site, but a lot of visitors won't leave comments. Collecting them as a CTA is probably way more efficient.
Some of the research I've come across suggests that this is a very good marketing tool. As of right now, I don't feel that my site is big enough to warrant this.
But I knew a guy a few years ago who started a site reviewing watches. It grew and grew until watch makers started sending him watches (which he got to keep) for him to review. He ended up with a lot of watches. He gave many of them to friends. Many of them ended up as birthday and Christmas gifts.
So who knows what can happen.
So anyway, I have a couple of questions for the community. Do any of you use landing pages? If so, what do you put in them? And most importantly, how effective are they for you?