Landing Page or Not?

Last Update: April 22, 2021

I've been trying to decide if I should add a landing page to my site. I've done a little research and remain undecided. A landing page is not the same thing as a home page. It is a stand alone page that a visitor first encounters when visiting your site, usually consisting of just a small amount of text. People advise against putting graphics, video links, etc. on such a page to avoid distractions. Landing pages usually have a Call to Action (CTA), which is something the visitor needs to do before heading to the main site. A CTA can consist of a box to enter an Email, a form to fill out, or something like that. This gives the customer something to do, which helps entice them to visit your site (or so I have read).

I realize how important creating an Email list is, but am very reluctant to spam my visitors. (Personally, I usually abandon sites that want my email address). These emails can also be used to send out flyers, newsletters, or other such "goodies" to your visitors. You can collect Emails if you allow people to comment on your site, but a lot of visitors won't leave comments. Collecting them as a CTA is probably way more efficient.

Some of the research I've come across suggests that this is a very good marketing tool. As of right now, I don't feel that my site is big enough to warrant this.

But I knew a guy a few years ago who started a site reviewing watches. It grew and grew until watch makers started sending him watches (which he got to keep) for him to review. He ended up with a lot of watches. He gave many of them to friends. Many of them ended up as birthday and Christmas gifts.

So who knows what can happen.

So anyway, I have a couple of questions for the community. Do any of you use landing pages? If so, what do you put in them? And most importantly, how effective are they for you?


Terry

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richardgb Premium
Hi Terry
The best way to use a landing page to capture emails is to offer something free up front (on the landing page). An ebook, pdf, mp3 or video usually. That way it’s fair exchange and you give something of value thereby beginning to build a relationship. Still need to comply with GDPR requirenents of course.
:-)
Richard
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tdbabineaux Premium
Can you elaborate a bit on GDPR requirements? I thought GDPR was for securing databases.

Terry
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richardgb Premium
Good question Terry.
GDPR requires that we have explicit permission to retain any personal information, from the owner of that information. Before GDPR it was regarded as good practice to get double optin permission by sending a second email to the given email address double-checking that the address owner was happy for us to send our missives to that email address. A percentage of people didn’t reply to the second email so their emails didn’t get added to our autoresponder. Some marketers still do this.

In my opinion, adding a GDPR box to a signup form is much better since most people who want your free product will automatically tick the box. The submitted form will send you a confirmation email that shows the ticked box (i.e. it shows explicit permission was given) which needs to be retained for your records. It also avoids the inefficiency of sending a second email.

I hope that's clear. If you have more questions... Just ask.
:-)
Richard
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tdbabineaux Premium
That helps. Thanks.

Terry
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Newme202 Premium
Not yet Terry
I'm building up to it
As Abie states, Jay does a lot of training regarding landing pages
I hope you get what you want from all of these training
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AbieAJ Premium Plus
Hi you may wanting head to Jay's live webinars to learn more about landing pages before you go ahead with your project.

There are a number of them so may you want to use the magnifying glass top menu and input "landing page magistudios"
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tdbabineaux Premium
Will do. Thanks.
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