I'm getting ready to write up a new product review. As usual, I do a lot of research and try to find some good keywords. I try to find keywords that are as relevant as possible to my post. Otherwise, I could end up with keywords that seem artificial to my content.
It is important to put up as much good information as I can find. I look at Amazon for customer reviews (amongst other sources). I also go to the manufacturer web site. I figure the first thing a potential customer is looking for is information. That is what I do when I want to buy something online.
I typically spend about three to four times more time researching than writing the actual review, which I try to keep simple and directly to the point. I try to imagine myself as the customer and put things on my site that I would want to see.
I've read that a lot of WA members are uncomfortable reviewing products they've never used. I feel the same way. So I try to write about what other reviewers and experts have found. This makes me feel a little more honest about my reviews. Also, without some sort of review, I'd lose a lot of potential customers.
I also publish specs such as height, width, weight, etc. It's good to do this. With all this info in one place spread across several products, the customer will not have to spend as much time hunting all over the internet.
I also try to keep sales talk to a minimum.
I used to publish warranty information. I have several products from the same company, which results in duplicate information, which WA advises against doing.
But I read an interview with a person from Google a while back. He said that Google does not punish for duplicate info (within reason). Google's problem is what to do if the search engine comes back with several pages with duplicate info. They have algorhythms in place to deal with this.
But adsense is a different beast. It apparently does not like duplicate info. So just to be safe, I'm leaving out warranty info, even though it is something that customers would like to see. Just in case I want to use adsense in the future.
I'm curious about what other WA members take on this is.