Marketing Digital Products

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While I was living in Costa Rica last winter, I finally put the finishing touches (for the time being) on a brief guide that summarizes the steps that I took to start making money as a freelance writer. I thought it would be great to have a digital product online that people could buy at any hour of the day, regardless of whether I was working directly on it or not.

I'm sure that many of you are familiar with this idea. Who doesn't love the idea of passive income, am I right? That's essentially what I'm building with my affiliate marketing efforts as well. In theory (at least), anyone could find a product on my site and make a purchase (thereby helping me receive a commission) when I'm not directly investing energy into promoting those products or my website.

My issue seems to be with having the patience to allow my site(s) to build enough authority to where they actually begin to convert real sales on a more consistent basis. At this point, I'm investing most of my energy into marketing my digital products via social media, but I keep wondering if I should be doing more.

Should I be publishing more blog content on my personal website so that it starts seeing more traffic?

Are there certain social media outlets that you're finding more success converting through? (right now, I'm primarily using Instagram but also have a presence on Facebook, Pinterest, LinkedIn, Twitter, and YouTube)

The biggest question in my mind is whether I'm actually focusing on the little fish. Should I be offering products and/or services at a higher price point so that I actually have to sell less in order to make more?

These questions are in no way rhetorical and I think it's awesome to be a part of the Wealthy Affiliate community so that I can seek advice from thos that have already been successful in the endeavors I'm just now learning about/

Maybe most of all, I've been feeling the need for a more cohesive content marketing strategy so that I'm not simply trying one thing, waiting only a few weeks to see if it works, and then moving on to something else.

As I mentioned above, patience might be my biggest issue in terms of developing a content marketing strategy. Does anyone have any resources or trainings that they'd suggest around how to create a great content marketing strategy? Are there any Wealthy Affiliate trainings that I'm missing or that I should revisit?

Thanks in advance for your advice and suggestions!

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Recent Comments

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Hi Tucker,

While I was reading your article I wondered why you haven't taken advantage of the training here. There are several ways fo find the training you are seeking.

The first is to type in a question in the top greyed out area and a list of trainings and lessons will pop out below. From there you can check them out to find one that resonates with you.

Another approach is to click the Training Tab in the left margin. Then click the Training HQ Tab. A humongous list of training articles will appear where you can browse to find what you are looking for.

The training I like best are the weekly lie webinars that Jay gives on Friday at 5PM Pacific time. For the 5 Fridays in October he is presenting how to use content creation to drive increased traffic to your website.

Click Live Events to access archives of webinars going back to when he first started giving them.

I hope you find what you are seeking.

All the best to you.

Edwin

Thanks Edwin! I need to take advantage of those live trainings and appreciate you letting me know what Jay was focusing on for October. Do you have any idea of the topics he plans to cover in November? Thanks!

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Create Your Free Wealthy Affiliate Account Today!
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4-Steps to Success Class
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One Profit Ready Website
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Market Research & Analysis Tools
icon
Millionaire Mentorship
icon
Core “Business Start Up” Training