$679 In Sales In Last Couple Of Days
The particular website of mine that generated $679 in sales in the last two days and awarded me with $162 in commissions has been quiet for quite a while before the two sales in quick succession took place, just after I changed the currency from US Dollar to GBP. Is this just a coincidence or did the change in currency charged on my website made all the difference? I guess I will have to wait and see.
My site is a UK based site but as I am selling digital products for the global market, I decided to have my prices on the website in US dollars instead as US dollar is a more globally accepted currency. However, recently I decided to experiment by changing my currency to GBP as I felt that a UK website should probably have its currency in pounds, despite my reasoning of US dollar being a more accepted global currency and the fact that I have more visitors from the USA than from the UK to my website. Saying this, most of my sales are generated via the UK.
I have decided yesterday to invest in a plugin that now allows me to accept money in a variety of currencies and my website is now accepting both US dollars and British pounds. It will be interesting to see if offering both currencies will also have a positive impact on sales and it will be interesting to compare the amount of sales generated in GBP to sales generated in US dollars. This will then start painting a clear picture if offering multicurrency is beneficial in regards to the amount of sales generated, or not.
Take away message:
When it comes to your online business always keep an open mind and do not be afraid to experiment. A small little tweak to your business webiste can possibly lead to a big change in regards to visitor behaviour and online sales.
I personally do not think that the positive results I have seen in quick succession after changing the preferred currency three days ago was coincidence, but we will see. Will keep you in the loop and report back on how the month panned out in regards to online sales should I see a dramatic change in online sales in the next month or so.
Best wishes for your online business and online success!
Schalk
Recent Comments
49
Accepting the 2 different currencies is definitely a good idea. Over the years I have noticed that buying items in USD vs pounds sterling is invariably cheaper. But shipping is much cheaper in the UK vs the US.
So there are benefits to both, so now you should be able to reap those benefits.
Alex
Yes, I always feel we get ripped off here in the UK lol. I don't understand how a Tesla that costs $40 0000 in the USA can cost £40 000 in the UK? How? And this is similar to things like e.g. when an Iphone costs a $1000, that same Iphone here costs a £1000???
Interesting about the shipping cost. Luckily for me no shipping cost incurred atm due to the selling of digital products.
Many thanks, Elizabeth! Wishing you the very best of success with your online marketing business.
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Good morning Schalk,
I hope you're doing well, it's great news that you are making sales.
In answer to your question regarding which currency to have a new website, my guess would be to have UK pounds as you are in the UK. However, this is only my guess, I may be totally wrong.
Your plug-in idea sounds like the best solution, I guess time will tell if it has made any difference. I find that online sales can vary considerably from day to day. It will be interesting to see how your new plug-in works out.
Have a great day and well done for making sales.
Roy
Many thanks, Roy! Will monitor the situation and see what currency comes out at top in regards to conversions, which I do believe will be GBP. Will be interesting to see what percentage of sales generated in USD and I guess even if only a couple choose to pay in USD then the plugin has already served it's purpose.
A pleasure Schalk! It's amazing what small changes can do on a website. I have just read Jeannine's answer, I believe that she works for one of the affiliate companies. Jeannine's answer makes a lot of sense.
Have a great day.
Roy
Yes it does, but interestingly enough I get a lot more traffic from the USA than from the UK, but even more interestingly, despite getting a lot more traffic from the USA the majority of sales generated are from the UK.