In my career as a training professional, my priorities are to understand my client's needs, give them what the need (not so much what they want), and provide a great experience so that they will continue to work with my company. The question is, how do you create an experience that has impact enough for the client/customer to want more? The first step, in my opinion, is to put yourself in your customer's shoes.We are all customers. We buy goods and services in a variety of categories. We don't

"If time is your only product, you will never have freedom." The first time I heard that quote, it sent chills through my body. I have been trading my precious time, which I will never get back, for dollars that someone else has decided that I'm worth. Let that sink in for a minute. I am not naturally an entrepreneur. I thought I was, but I'm not. I enjoy knowing when I will get paid and how much I will get paid. I can count on the bi-weekly paycheck and 5% match to my 401 (k). No matter how fr