The Power of Headings!
I happened to be in Google Analytics and saw someone from a Bing Search spent 20 minutes on my latest post on my health site today. I was curious what kind of traffic I was getting from Bing so I went to Bing Webmaster Tools and looked around. I saw there are a ton of keywords which were ranking highly that I was not targeting specifically. Most of these are variations on my keywords which is to be expected.
I did some searches on Bing as well and discovered I am ranking at #2 for many of the headings in that post!
This is pretty impressive in a health field which can be dominated by medical sites as well as tons of alternative health sites. I am beyond thrilled with this result! Not surprisingly, Google is not as rewarding in this niche and I am much further down the rankings.
I am getting a trickle of traffic from Google, Quora, Bing etc. on this site even though it is tiny and I only have a handful of posts. I get a few sales from it as well. I get much more traffic on my pet site but considering the amount of content on this site I think my results are fantastic. This shows that quality content about a topic that you are familiar in, using the best keywords you can find and practicing good SEO methods like using headings, will make you successful.
If you use good headings they can work as an additional keywords for your post. I only have 10 posts on this site!!
Of course I clearly stated I am not a doctor and cannot give medical advice etc. etc. in the post and linked to other medical sites to support my reviews of these natural supplements as well.
Onward and Upward!