Value of Online Press Releases

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Well I have been thinking about what I could write about in my blog.

And the idea came to me about the value of Press Releases. One of the

best ways you can market your business online is with a Press Release.

They are relatively easy to setup and send out. More importantly , they can be extremely

effective when optimized correctly for newswires, readers and search engines.

However as they have become more widely used it has become increasingly difficult to stand out in the crowd, It is estimated by businessmarketing that 2000 press releases are released to the main online wireservices like PRWeb. So a person needs to optimize their press release so that it is quickly noticed and that it provides your website (s) with the best value for search engine exposure and branding.

Press Releases have changed from the traditional press releases of years ago. Years ago you had to maintain some pretty good contacts in the publishing industry to even get a press release distributed and circulated amongst the best print publications. And it required a drawn out writing, approval and publishing process. Some of that is still true today. Smart marketers know there are simpler ways to publish an effective press release. For the sake of this post I will simply state that there are still opportunities for print press releases but a new opportunity can be found in online press releases.

And they can have the following advantages over print.

*Distributed much quicker

*More cost effective

*Can be easier to find,read and pass on to others

*Provide SEO value to other websites

*Larger exposure through online syndication

I have just touched the surface on this important subject. Enough interest and I will blog more on this.

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Recent Comments

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Great stuff to know, thanks

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