Should I sell my site?

Last Update: April 30, 2018

Well friends...

I feel like blogging today. Lol.

As many of you know (due to my long winded 3 year blog post), I've been at this for 4 years come December 2018. A couple of posts where people flipped their site got me thinking, "What's my site worth?"

So a quick search yielded the number 22k.

This is kind of a weird in between number for a few reasons.

1) It's not quite large enough to sell, but not low enough to completely forget about.

2) My niche is super competitive. I've been battling this fact since day 1. I feel like I've put so much effort into the site, and yes, it has succeeded. It allowed me to leave my 9-5 job but it's not quite making me the money that I envisioned making at this point. Not even close actually. It's the type of scenario where if I put this amount of work into a niche that was a bit easier to make money with, I'd be a millionaire or something. Well not quite :P

3) I would love to get the number higher, and then sell it with a plan in place. Right now it's my main source of income and livelihood, but..

4) It's also my baby. I've put my heart soul into it from the start, and I'm at this point where I keep pouring and pouring into it and increasing traffic past a certain number has become almost futile (or so it seems). For the longest time I've been stuck at around 2,200 visits a day. I was just messaging Nathaniell about it and finally started gaining traction (2,990 on March 19th I believe). But that number quickly regressed about to the norm.

So in short, I want to give it some time to grow more and then sell it, but at the same time I kind of don't want to sell it because of emotional reasons. Lol. It's a niche that I truly care about and am immersed in daily, and that's part of what makes any future decision extremely difficult.

What do you all think?

Blessings,

-Stu

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nudge1969 Premium
I think you almost answered your own question. You don't want to get rid of it as it's your baby. You've toiled long and hard on it, so my suggestion would be to keep hold of your site and nurse it through.
22K is not a large enough amount of money, it'll be gone in no time.
How many hours per day do you spend on it? If you can spare a couple of hours per day (as you're not working a day job) rinse and repeat. Build a new site on the side that could potentially double your income.
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StubearBlack Premium
If I got it to a higher number I could perhaps do what Dylan (below) did and invest it into a more profitable type of niche. I've found that trying to do too much at once doesn't really work though I always swore up and down that I could do it. I actually have an art site right now that collects dust because it's just not effective to try and manage two sites at a time.
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nudge1969 Premium
Yep, totally understand. Focusing all your efforts on one site is more ideal. I've tried doing more than one but working full time also, just not enough hours in the day.
I'm now following Dylans advice also, 3 months into a new site.
You could maybe do the same, promoting all sorts of 'Best of' art products. Brushes, easels, frames etc.(if that type of art).
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StubearBlack Premium
My posting frequency has gone down because this year I wanted to focus on more lengthy type of meaty posts, and branch out with social media. Started a YouTube channel, FB, gram, twitter. YouTube has been going pretty well, and it seemed to have helped traffic esp in March, but I'm not sure what that increase was really from. I'd have to go into analytics and mess around. These days I've been mostly working on Graphic Design, photography, video editing, and other stuff to improve branding. Just generally making the site look more professional and polished. I do believe I am an authority at this point, but don't really have the figures to back it up I guess? Idk. Just a lot of testimonials and happy people that write to me all the time.
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StubearBlack Premium
Yea it's like I've been wanting to get back into painting and try to sell prints/t-shirts/etc. as a supplement that hopefully became something big but it's like where's the time lol. The site is set up for it but I haven't learned that side of marketing really. Maybe I should actually sit down and truly account for the time I spend daily and be honest about it. I was watching a video once that went into depth about this phenomenon of "Thinking you're working when actually you're just screwing off and not doing a darned thing. Lol."
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nudge1969 Premium
Ha, yep, too easy to keep an eye on social media when sitting at your PC all day! Good luck with your decision mate.
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StubearBlack Premium
Thanks bloke! The other issue is that I have some combination of either a bulging/herniated disc in my neck or some sort of disc degeneration which makes it super uncomfortable to sit for long periods. All this time writing articles has finally resulted in a jacked up posture that I'm now trying to correct haha. No one ever said working from home was easy! :P Just glad I work out 3x a week and eat well or I'd really be screwed lol.
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nudge1969 Premium
At least with working at home you can get up and go to the gym or have a run whenever you like
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StubearBlack Premium
Good point. Gotta be grateful for it. I've been learning how to just be happy and content with where I'm at. In fitness too. I remember I went on a date with this girl a few years back, and we were talking about my paintings and how much she liked them. She was like so what about your process? And I'm like process? ! I hate the process! I just want it to be over so I can stand back and look at it. She looked at me quite strange, and I thought she was crazy. She said, "The process is the reward" or something like that. It's the best part! I was like yeaah whatever (in my head), and we proceeded to get into a disagreement about it. Some first date huh? She was older than me and more wise, but I couldn't see it that way then. Amazing what a few years of experience will do. I get it now, although I'm still fighting myself daily to enjoy the journey and whatever it gives me.
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nudge1969 Premium
She was spot on. Beats working 9-5 in a job you struggle with every day.
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ns894213 Premium
Can you put a dollar amount on the amount of time you've invested into creating your website?

Maybe you'll gain some clarity by asking yourself that question :)
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StubearBlack Premium
Food for thought. Thanks for your input :)
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UrsaMajor Premium
I was talking about this a couple years ago to my fiance. I said I wanted the worth of my site to be 1 million dollars. He said, 'then you can sell it.' It felt like he was going to sell our child. I stared open-mouthed. I don't think I could ever sell a site of mine. But then again, the $40,000 post sounded pretty sweet!
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StubearBlack Premium
Yeah especially when you can use the money to invest in something else that could make more. Idk it's a tough spot, for me at least.
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dylanrieger Premium
Do you outsource content?
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StubearBlack Premium
No but I feel as though I should and have been putting it off for awhile. What do you think? I have no idea where to start in finding a good writer, and sometimes I hate the idea of having other people have access, or it just not working out. They would have to be really good. The other problem is I'm very much a lone wolf, have become accustomed to relying on myself, and hate the idea of others involved at all. I know it's weird but I just work better by myself. Not having to bank on others you know? I hate that feeling.
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StubearBlack Premium
By the way I'm reading your blog now. Very inspiring!
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dylanrieger Premium
I just use textbroker.com.. you just post an article and people write it. You don't have to hire anyone or anything like that
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MKearns Premium
Grab the domains, find the niche, put in the work. Go for it!!
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StubearBlack Premium
Thanks for your input M! Def considering it although it would be tough to part with my baby lol
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