Here is your largest audience

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In terms of demographics Millennials are the largest age group in the United States taking away first place from the Baby Boomers. If you are looking at a target audience for your business/products/blogs here it is. The article below from PEW RESEARCH by Richard Fry gives more details and is worthwhile reading.

Have a great day - Steve

Millennials overtake Baby Boomers as America’s largest generation


The Millennial generation continues to grow as young immigrants expand its ranks. Boomers – whose generation was defined by the boom in U.S. births following World War II – are older and their numbers shrinking as the number of deaths among them exceeds the number of older immigrants arriving in the country.

Generations are analytical constructs, and developing a popular and expert consensus on what marks the boundaries between one generation and the next takes time. Pew Research Center has established that the oldest “Millennial” was born in 1981. The Center continues to assess demographic, attitudinal and other evidence on habits and culture that will help to establish when the youngest Millennial was born or even when a new generation begins. To distill the implications of the census numbers for generational heft, this analysis assumes that the youngest Millennial was born in 1997.

Here’s a look at some generational projections:

Millennials

  • With immigration adding more numbers to its group than any other, the Millennial population is projected to peak in 2036 at 81.1 million. Thereafter the oldest Millennial will be at least 56 years of age and mortality is projected to outweigh net immigration. By 2050 there will be a projected 79.2 million Millennials.

Generation X

  • For a few more years, Gen Xers are projected to remain the “middle child” of generations – caught between two larger generations of the Millennials and the Boomers. They are smaller than Millennials because the generational span of Gen X (16 years) is shorter than the Millennials (17 years). Also, the Gen Xers were born during a period when Americans were having fewer children than later decades. When Gen Xers were born, births averaged around 3.4 million per year, compared with the 3.9 million annual rate during the 1980s and 1990s when Millennials were born.
  • Though the oldest Gen Xer is now 50, the Gen X population will still grow for a few more years. The Gen X population is projected to outnumber the Boomers in 2028 when there will be 64.6 million Gen Xers and 63.7 million Boomers. The Census Bureau projects that the Gen X population will peak at 65.8 million in 2018.

Baby Boomers

  • Baby Boomers have always had an outsized presence compared with other generations. They were the largest generation and peaked at 78.8 million in 1999.
  • There were an estimated 74.9 million Boomers in 2015. By midcentury, the Boomer population will dwindle to 16.6 million.

This post was originally published on Jan. 16, 2015, and updated on April 25, 2016, to indicate that Millennials have officially surpassed Baby Boomers in population.

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Recent Comments

51

Great information Steve, is there any hope for us to keep up with the race lol. I find the post-millennials the most interesting of them all, the first generation that has total internet and technology immersion, they do not know life without the internet or for that matter social media, if you want to know something about technology just ask the kid, interesting times indeed.

All very good points Alexander............good for business also. A real target audience with both the technicals skills, some with passion and some with money to invest in logical and empirical projects, like WA!

Boomers are taking a nose dive, Steve! Won't even help us to "get busy," 'cause that'll just help the other guys! No winnin' for losin' :)

Rick - I plan to live until I am 105 my friend.............so we keep moving ! Just keep the lyrics,music and pictures coming ! Best to you dear friend.

I'm right there with you, Buddy! My Mom lived past 99, so I've got the genes. :)

We can sit and toss a baseball across the front porch from our rocking chairs !

Ok, but I'm not settling for shuffleboard!

Damn, and I used to be really good a that. Horseshoes?

Not so much. Chess, cribbage, cards, long walks, music-how's your harmonizing?

Yeah, I can do those. Now we just take our earnings from WA and invest in the Rick and Steve Retirement home in the Blueridge Mountains? Can cosmic radio play in the lounge maybe?

You want me to go ahead and start the Business Plan?

Sounds good to me. We could do worse! :)

Amen

Fascinating! Thanks for the good read!

WOW! this info is very interesting. Thanks, Steve.

Thanks Rosa. Have a good weekend! Steve

Another member of the Baby Boomers here.
Thanks, Steve. :)

You need to look at lot older Mike. Can you Photoshop your profile picture a little, so you don't look like an X Generation type? Please?

Will get to work on that. lol

Thanks, Mike. It will make an old guy feel a little better.

Happy Friday my friend.

I am with you on this one Steve!

Baby Boomer Here. Love those numbers, who to go after the sales with.

Amen, Mike. But as a Baby Boomer myself I have to keep reminding myself of...........well I need to remind myself of something and it will come to me later.

Hope your day went well my friend.

So far Yes and I know the feeling, Memory can do weird things.

Oh come on Steve......

This is some interesting and indeed quite useful information.
Thanks Steve!

Thanks, Greer. Hope you are having a good week!

All the best, Steve

I'm a generation X, but I'm happy to say I feel like a Millennial sometimes.

Well, as a Baby Boomer, I must say..............wait, what was I saying? Where are my car keys? Why are my socks in the refrigerator?

What were we talking about again? You said you went to an X movie? IS that like a Y movie only shorter?

Ha, ha, you made my day!

Glad to know that Jeff. Hearing an Aussie laugh is like music from heaven. Stay well my friend.

You to Steve. Have a good one!

If you keep this up I'm getting you into a..... now where was I..... oh yes it is 6 o'clock, thanks for asking!

My husband is in the Millennial generation (much to his total chagrin!), I am the last year of Gen X, my Mom is a Baby Boomer and my Dad was in the Silent generation! My grandparents of course were in the Greatest generation.

This is very interesting and good to keep in mind! Of course the Baby Boomers are still a large buying population at this time but they are less likely to use the internet to buy things than Xers and Millennials.

I think I was born with the wrong generation

Jennifer - your are right where you should be !

I should've been in the gen x these millenials drive me bananas

LOL - I have the same problem !

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