Increase conversions by narrowing focus?

byStephanieSu

199 followers

3 years ago

I'm 35 posts in with a combo of informational and review type articles. I'm averaging 1.5k page views now and the site is 5 months old.

I'm at a point where I can start to easily to interlink posts for better browsing through the site and that makes me excited.

Being smart about conversions

Although my niche is pretty specific, the products I've linked to are still spread out and I've gotten 0 conversions.

I've set my expectations to acknowledge that 35posts is really nothing in the world of blogging, but as a newbie with a type A personality, I'm never waiting to perfect my strategies

Narrowing focus might help

After reading that a buyer needs to see a product an average of about 7 different times before purchasing, I thought I would commit to a specific type of product for 2 months.

Every week I write 2 posts. So I am writing an informational post and a review type post every week. The informational posts are directly related to the specific review post.

I'm focusing on subscription boxes from CrateJoy and I'm at the end of week 2. Once I've completed this idea I'll have 8 round up posts specifically related to CrateJoy subscriptions and 8 informational posts related to the subscription theme.

Do you have feedback?

Has anyone done this with success? I think this is a good strategy as it'll make me more of an authority on a specific brand while increasing the number of times my readers come across it in on my blog.

Have a nice weekend and keep on blogging!

Stephanie