How to Increase Word Count – 7 Ways to Write More
Writing content and trying to figure out how to increase word count is the thorn in the foot of many website owners.
Outsourcing helps a bit when you get to the point where you can afford it. But, even then, you are responsible for quality and how it presents on your blog.
It is important to get comfortable with content creation and its many elements because it will always be the backbone of your online business.
Here are 7 tips that may help you get past the block of writing more words:
Don’t Go with Fluff
First, let’s address the kind of content you want. It cannot be fluff.
The search engines are getting smarter, and your readers are already smart. So, it is not helpful to pad your posts with filler words and phrases that don’t have value. Adding a lot of adjectives and adverds won't really help.
Telling your readers that they should be using this "very helpful, convenient, fast, inexpensive, muti-tasking lawnmower" isn't a great way to write content.
The search engines will figure it out, and your visitors won’t read or share your content.
Work with An Outline
This is something that I always do. I start with my keyword/title; then I make a sub-heading for everything that I want to say about the subject.
When I feel the outline is complete, I expand on everything that I want to say about each sub-topic. You can make jot notes to yourself under each sub-title as you create the outline to remind yourself of important points to fill in later.
It’s what I did with this post. Look at it carefully, and you can see the shape of an outline in the sub-headings.
This is a favorite of mine. After I make a point or statement, I follow up with an example. Often it is from my personal experience. Using a personal example also makes your blog more human and authentic.
You can add a lot of words talking about yourself. And, you will connect with your target audience. Just make sure that you keep relating to why it is helpful to the reader. Don't make it sound self-centered.
For example, I recently wrote about using a portable laptop table when writing so that I can stand part of the time. I connected it to me having osteoporosis so that it is a real example of application. I even included a pic of me using it.
Note: Be cautious about providing too much personal info or including anything important in pics of you or your home. Be human, but don’t be careless.
Link to an Authority Site
Sometimes I do a search for my keyword and read the top couple of posts that come up in the results. Then I choose a point they have made and write my thoughts about it or say how it backs up something that I’ve said.
I do not copy their material, and I link back to their post to give the credit and reference. It looks good to search engines to link externally to an authority site, and sometimes you get some associated traffic.
For example, one day I linked to a post by Search Engine Land with a statement like “According to this post by Search Engine Land, …” (I went on to explain the point in my own words.)
A couple of days later, I got some traffic from some people searching for the Keyword “search engine land.” It all helps.
Address Other Viewpoints/Compare Things
You don’t have to stick with just your own viewpoint. You can explain other angles and why you agree or disagree. This will increase word count and give you more credibility.
(This is also a good approach if you connect to an authority site as I discussed above. You can explain why you agree or disagree with the approach they take.)
For example, if you prefer Yoast to All in One SEO Pack, explain advantages and disadvantages of both instead of just the one you like. It doubles the word count, and you look more knowledgeable.
Don’t make a statement and leave it.
Explain everything you can about the statement. What would you want to know? What are the views for and against it? Why should they buy/do/make/consider it?
For example, if you write a statement that says, “You should never leave your dog uncrated home alone.” Don’t leave it at that.
Why shouldn’t I do that? What might happen? How can I avoid it? How can I crate train the dog? Are there exceptions?
Think about what the reader may want to know. Be the reader.
Introduction and Conclusion
The introduction and conclusion of your post are often places where you can elaborate and stretch the word count a bit more.
However, as I cautioned above, don't wander into the realm of fluff that doesn't have value.
Caution About Using Quotes
Finally, I have a caution about using quotes. Some people may advise you to use quotes to pad your blog. And they can be useful.
However, the Internet is full of quotes, so you may end up creating duplicate content. Now, how many words or which quotes will make that a bad thing in Google’s eyes? I cannot say.
I use my quotes in a captured image to avoid the chance of duplicate content, but then they don’t count as words, just an image. So, here’s the human touch for this post: I don’t have much advice on quotes. They stump me, too. Sorry.
I hope these points will help in your quest for a higher word count. Like all skills, writing does improve as you spend more time doing it.
If you think this will help anyone, feel free to share it around.