A Blogging Tip for Halloween and Christmas
If you're like me, you don't start thinking about Halloween and Christmas until you have to. And, while I normally feel there's nothing wrong with that strategy, it isn't a good idea as a blogger.
Those two holidays have huge potential for affiliate marketers. The amount spent during the fall shopping season is huge. But even more important, more and more people are doing their shopping online.
According to Statista, holiday shopping e-commerce for 2018 is predicted to rise by another 15.3 percent compared to last year.
If you have a niche where Halloween and/or Christmas articles are suitable, you will want to get them published sooner rather than later.
Depending on how old your website is, you want them posted to get some comments applied and let them age, so they rank well when people start shopping in the fall. Don't leave them until the last minute because they may not get to the top in time.
For example, I recently added two posts about Halloween products, and another about Halloween info to help with traffic. Now, I'm starting on some articles specific to Christmas.
Ideally, I would have had these up last year to give them a year under their belt. However, I didn't have the site then, but I'll still give it a shot.
The reason I included Halloween with the fall shopping bonanza is because it has become another huge spending occasion that you can target, depending on your niche.
According to Statistic Brain Research Institute, annual consumer spending for Halloween is 7,900,000,000. Yes, that's correct. No typo with the zeros.
If you're like me, it sucks to have to write about Christmas so early, but I'm hoping the pay off is worth it.
So, get crackin', and get those seasonal posts out there to marinate while the public is thinking about end of summer and back-to-school. Then when the annual shopping frenzy starts, your website will be ready.
And, if your blog is new, don't despair. Any work you do for this season will not be wasted. It will put you ahead of the game for next year.