Improving Conversion By 100 Per Cent Thanks to Optimizely
The internet marketing world is so fascinating! Even after 1 year and a half in this industry, I keep on discovering things to improve my business.
My most popular post brings me over 200 visitors per day. However, the conversion rate of a link to my WA review was only 5%.
I just knew that because I performed an A/B test with a platform called Optimizely. This platform is incredible!
It allows you to create multiple versions of your post and test the conversion of a single or multiple links on your page.
So, I decided to test only the most clicked link, which is the one at the top of my article.
I wrote a more compelling sentence followed by the link and put it on test for 4 days. Here is the result:
As you can see, the conversion jumped to 10.24%, which is a 105.7% improvement.
So I managed to double the amount of clicks by changing just one sentence.
In practical terms, it is the same as creating another similar 1500-word article ranking on the first page AND attracting over 200 people on a daily basis!
You agree that creating such a high traffic post is not something that will happen everyday...
Isn't it amazing?
Now I can't wait to change other posts and bring my overall conversion to the roof... Well, at least I'm gonna try! :)
Optimizely is free for the first 30 days and $49/mo thereafter. I think it's worth it for those who have good traffic and are making at least $100/mo.
Google offers a free A/B test tool. I haven't tried yet, but from what I have seen, it lacks key features and it's not so easy to use.
I hope this helps your business as well!