Is E-Mail Dead?

Last Update: September 28, 2019

Today, I attended Jay’s webinar on Automation Strategies with Instagram. Excellent session in case you missed. In this age of social media and everyone claiming traffic is in Facebook, Instagram and Pinterest and so on,

I was wondering...

Is E-Mail Dead?

It so happen, I received an email with some interesting facts about what else? Email!!

Was it a coincident?

Hmmmm...

Let’s look at what facts was in that email.

  • Email produces a return on investment (ROI) of $40.56 for each $1 dollar invested. That's an ROI of over 4000% ~ Direct Marketing Association
  • 80% of retail professionals say that email marketing is their greatest driver of customer retention. Social media is a distant second at 44%. ~ Emarketer
  • 77% of people prefer to get promotional messages via email, as opposed to other platforms. ~ ExactTarget
  • Email marketing produces more conversions than any other marketing channel, including search and social. ~ Monetate
  • An email is 5 times more likely to be seen than a Facebook post. ~ Radicati
  • 24% of visitors buy something via email, compared 2.49% via search and 0.59% via social media. ~ Monetate

What Do You Think?

Some if the facts sound too good to be true, like an email is five times more likely to be seen than a Facebook post!

So, let's hear it from the WA tribe,

What do you think?

Express your views...

Since we are all going to have to complement our organic SEO effort with some other strategies.

May be useful to get this conversation going...

Comment below...

Cheers,

Stanley

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JKulk1 Premium
Hi Stanley. Email is still a great tool to use with affiliate marketing. But used in conjunction with social media and SEO, you can't fail. Jim
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Stanleycmng Premium
Great point, Jim. Thanks.
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firstlearn Premium
Email is still good especially for people like me who don't approve of some of the social media sites available Stanley.

With email, I can have a targetted lists so my messages go to those that appreciate them and not just anybody. I am a lot less likely to attract spammers with my email lists.

Derek
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Stanleycmng Premium
I understand your point on targeted lists, Derek. Make sense. Do you care to elaborate under what circumstances you do not approve social media sites?
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firstlearn Premium
There is just far too much spamming on them. Unless you are very careful anything you place on social media disappears after just a few seconds.

Most of the spam mail I get is from social media contacts.

Derek
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Stanleycmng Premium
Good point. I did not see that coming.
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RoopeKiuttu Premium Plus
Email is the strongest marketing method in my opinion. That's what gave me also the best results.

According to some studies, majority of the Internet marketers say that email list gives them the best results, better than any social media.
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Stanleycmng Premium
Great to hear that. Thanks for sharing.
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DBlanchard Premium
Email marketing is the most lucrative and stable method for an affiliate marketer and/or an Internet Marketer to create a revenue stream.

You have it in your numbers, which clearly states that it's still is the biggest moneymaker!

"The money is in the list" as they say!

Some marketers claim that 80% of their earnings come from sales generated from email marketing. They call it their personal ATM!

The biggest challenge is to create that list.

Jay has a great series of 5 video training (weekly webinars) on email marketing from last year (2018) which we can still very much apply today. I suggest that anyone who hasn't watched it and is interested in creating an email list to go and watch those videos.

To answer your question: "NO, email marketing is NOT dead" 🙂
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Stanleycmng Premium
Great comment, Denis. Thanks. Looks like we all need to continue to build our lists.
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Fleeky Premium Plus
A good mail list is better than a fan club...
However, spam becomes the new rule and spoils it for many
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Stanleycmng Premium
We all heard the money is in the list. Taking Spam and spam filter into consideration, it would be interesting to know the effectiveness of email today.
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