How To Pick A Niche And Stick To It?

Last Update: Aug 27, 2019

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If you are new to online marketing, you may be among many that struggle to find a niche.

You are not alone. In all my product marketing training, many students struggle when it comes to market segmentation. A similar exercise to find a target market to focus on.

In every business, we talk about strengths and motivation. This boils down to my 2A formula.


Aptitude means your natural abilities. By focusing on what you are naturally good at also mean you are leveraging on your strengths.

Attitude means your feeling about something... If you want to be promoting a product that you feel good about...

If you choose a niche that you have high Aptitude for and great Attitude, you will develop MAXIMUM MOTIVATION and this is a Critical Success Factor!

Doing something you are not good at and don’t feel good about have the opposite effect, which is a high failure rate.

So, the way to pick a niche and stick to, it has to give you the greatest motivation and meet the 2A’s.

Just note that it does not mean you always have the 2A’s from day 1.

You can learn a new skill and be good at it.

You can also find a new interest that makes you feel good and motivated.

So, I identified four ways you can find you niche and meet the 2A formula.

1. Find Something That Interested You

  • What are you passionate about?
  • What do you spend most of your time doing?
  • What books do you read?
  • What YouTube videos do you watch?
  • Where do you spend your money?
  • Look at your search history
  • Ask your friends and family what you're obsessed with and won't shut up about

This is the starting point. This will help you find out what you're interested in.

2. Find Something That Meets A Market Need

  • Once you have a general area of interest/passion, look further or deeper...
  • What are some problems?
  • Are there solutions?
  • Are people happy with these solutions?
  • What are some unmet needs?
  • Are there inefficiencies in the ecosystem?
  • Are people asking for something but not getting it?
  • What are they saying?
  • What are the emotions? fear? pain? desires?

Write all of it down, try to connect the dots. Ask around, do a survey to validate the assumptions.

At this point, don't make it about you, don't sell anything, don't have an agenda.

Simply listen and observe. People love talking about themselves...

3. Find Something That You Are Good At

We could have started with what you are good at but your passion and interest comes first because what you are good at may not be transferable online. Having said that, I personally believe you can always create an online course or write an ebook for anything.

  • What are your skills?
  • What do you do effortlessly?
  • Do you write well?
  • Can you do videos?
  • Are you good with animation? Design? Drawing?
  • Are you good at using any tools?
  • Can you cook well?
  • The list goes on and on...

There are many skills. What you do better than 80% of the people mean you are ahead and can leverage your skills to solve a problem, teach someone or write a blog to sell an affiliate product.

Do not underestimate your skills. Believe me, someone will be able to learn from you.

All of us have skills we can leverage for a niche.

4. Find Something That People Will Pay Money For

The final part may be the most important. You need to make money. This is the reason why you start an online business.
  • Where do you find money?
  • What will people pay for?
  • Will people pay to solve a problem?
  • Will people pay to address an unmet need?
  • Will people pay to learn?
  • Will people pay for a product?
  • Will people pay to remove a pain?
  • Will people pay for advice?
  • Can you do videos?
Find the value that your niche is willing to pay money for, whether it is a painful problem they want solved or they have a need to be addressed.

The only way is to communicate the value and then sell the product. If they pay for it, good. If they don’t, we need to ask why?

From here we learn, iterate, and improve continuously until we find something they are willing to pay money for.

In conclusion,

A niche you are likely to stick to is something you are interested in, solves a market need, you have the skills to deliver and people are willing to pay money for.

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    Recent Comments


    I loved this it has helped me because my biggest problem is finding my niche I have so many interests but my most is my grandson . His teacher would send a book home to me that he was reading for class I would read and he and I would have book discussions, she sent me a lovely note saying that she had never had a grandparent so involved. I love kids and care about their reading and learning . My mom was invited to the white house to meet with the President about education and reading, I hope that I in corporate this into my niche, thanks again

    Penny, glad to be of help. You just described an excellent opportunity for your niche. Wish you success.

    Hi Stanley, nice concise post. Totally agree that you should pick a niche that you are passionate and have good knowledge about the product. Best regards.

    Excellent advice, bookmarked for sure.

    Thank you Stanley.

    Great advice Stanley.bits no good choosing a niche that you don't enjoy. Jim

    Good focus on looking for a niche

    Thanks for this article! Motivation up! :)

    Another good Avenue to research for your niche.
    Well done.

    Very inspiring article.Thank you very much.

    Eye opening. Thank you for sharing.

    Very helpful . Thank you very much.

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