Hi, Greatjob14! You can build a Website around the product or around a NICHE and promote the Site. However, As you may know, you can become an Amazon Affiliates and promote without your own Site. Amazon Affiliates will give you an ID [number] which you attached to the Amazon product description/URL or Code lifted directly off the Amazon gigantic Site. When you put the "code" on your page or Blog, the actual picture of the product you are promoting comes up rather nicely. Whatever your current WA Niche and Site is or will be, you can post a PAGE on that Site, hit the "LINK" icon on top of your typing page and when the LINK window comes up ...just type it where it says ..URL? as you copy it from the Amozon Site and it'll work. I am an Amazson Affiliate and that how I do it ...hope it works for you!