What to E-mail in your E-mail
If you are into email marketing, one of the most frequently asked questions is, "What do I write about?"
There are 2 schools of thoughts.
One is to prepare the email posts in advance and put into the autoresponder queue.
Another school of thought is to send one fresh email a day.
No right or wrong. Do what works for you.
If you are sending one fresh email a day, what can you post about?
CURRENT AFFAIRS You can post about current news, issues and problems and then relate it to your product. You have to keep abreast of the current affairs. It works because people are interested in current news. It affects their lives. There is always something new every day.
Q&A. The second kind of emails is your answers to FAQ (frequently asked questions). Where do you find the questions?
Find questions and answers at
1. Yahoo
2. quora.com
3. Forums.
4. Groups
For example Pet owners there are plenty of questions posted by members in a pet forum or group. If you answer one question a day, you will never run out of email post to write about.
Isn't it? MYTHS & MISTAKES.
There are myths to clear. There are mistakes that newbies often make. Write about the myths and mistakes that most people make.
If you still have problems figuring out what to write to your email list, let me know your challenges in the comment below.
Cheers Sylvia
Recent Comments
24
I am on several email lists for several different areas of interest. I must be honest, if I started getting an email a day from any of them I would unsubscribe. One to two a week seems appropriate.
I know email is an important medium for connecting with customers. But with the amount of email people get these, less is more. IMHO.
It is always up to the person, that is why there is a unsubscribe link there. I have to say I get from some people each day a mail and the info they sent is interesting and I look forward to their daily mail
Many people simply go the autoresponder route and load in a couple dozen emails and hit the button. There advantages and disadvantages in both ways, so, to everyone their own....
My personal vote: Autoresponder....
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Very helpful. Thank you for posting this Sylvia.
Jerome
You are welcome, have a great weekend