Looking for Marketing Ideas: 2019 Year of the Pig

Last Update: February 05, 2019

One of the things that I love the most about WA is the ability to get to know and interact with people that live all over the world. We've got some amazing members. It is interesting to see that despite our differences, we all face many of the same challenges as we work towards building profitable online businesses. For those of you that are celebrating the Chinese New Year, Happy New Year!!!!

I am hoping that maybe some of you can help me out with some idea of how to incorporate the year of the pig into my marketing. For those of you in the US, if you have any thoughts about the farm house home decor trend, that would be nice.

As some of you may know, as I learned about e-commerce and affiliate marketing here at WA, I was inspired to open a brick and mortar used bookstore last fall. Originally, the idea was that I would be selling books online also. Since I had limited cash funds, I decorated the store with many of my personal items. I also bought a few items to fill in the blank spots, thinking that I could sell those items if someone wanted to purchase them.

Fast forward to today. My shop quickly evolved from a bookstore to an art and home decor store that celebrates the Colorado country lifestyle. The books and magazines that are selling are those that pertain to the niche. The funny thing is that my shop is selling more pig items than any other category of animal. Granted chickens and horse follow not too far behind. Never my wildest dreams would I have come up with a business plan that involved me being able to pay my rent because I was selling pictures of pigs and towels with pigs on them.

At the moment, I do not have enough merchandise in stock to be able to handle online sales and my walk in traffic. Yet, that is eventually the goal. Thus, the WA courses about E commerce and local SEO are very useful things to be able to learn about.

Here in the United States, farm house decor is a huge trend. Thus, my shop has benefited from that. I am blessed to live in an area that is near some places that tourists from all over the world like to visit. So, I would like to figure out how properly incorporate the Year of the Pig theme into my shop's marketing also. Can you help?

  • Are there keywords or phrases that I should use?
  • Are there words that I should avoid?
  • Are pictures of live pigs ever used or would that be bad?
  • Do people get offended by the suggestion of cooking or eating pork during the Year of the Pig? Or, do people end up eating more pork during this year?

For those of you that live in the US, do you like the farm house trend? If so, how much longer do you think it will last?

Thanks in advance!!!!

Sondra

Join the Discussion
Write something…
Recent messages
MAXINEG Premium
SAVE FOR A RAINY DAY WITH PIGGY.

NO MORE FAT PIGGY's Got THAT.

These two phrases came to mind, number 10. lol

Sondra, you're doing great.

All the best
Maxine
Reply
SondraM Premium
Hi Maxine!

What cute phrases! I'm thinking the phrases might also work great if I had them put on some towels or pot holders. I

I hope you have a great day.
Reply
justcruzin Premium
On a set of tea towels-
Monday-"This little Piggy went to market"
Tuesday- "This little Piggy..........
etc.
That way you are encouraging the purchase of the set, as opposed to just one item.
I'm not far down the road from you, if I am ever in your area, I would love to see your shop. I used to own a shop where I sold finished craft items, it was a lot of fun.
Reply
SondraM Premium
That is a GREAT idea. I love it. Thanks.

I hope we get to meet you in person. So far I have not met any of the WA members that I adore so much in real life yet.
Reply
Hi-Im-Fran Premium
Just a thought but I think if it were my shop, I would not mix "the year of the pig" with farmhouse.

Just my personal opinion.

My decor is farmhouse mixed with french country.
Reply
SondraM Premium
Your decor sounds great.

When I say "Year of the Pig" are you worried about the Chinese style mixing in or the pigs themselves?

I've already got a bunch of pig items since they have been my best selling items. Followed by chicken stuff then horses.

Thanks for your thoughts.
Reply
Hi-Im-Fran Premium
Not the pigs. I think the mixing in Chinese with farmhouse would not be appropriate. But that is just one opinion. I think of decorating a shop in the same way as decorating my home and I wouldn't mix those two in my home.
Reply
SondraM Premium
Thanks for the clarification. That helps.

Overall, the shop is about 1,000 sq ft an eclectic mix of old and new. Farm and ranch. That is what makes it fun.

To pull it together, I frequently group color themes or textures. I add brightly colored things in areas where I want to pull people's attention. Some farm themed places are too white or grey. Some ranch places have too much brown and leather. Mine is a fun combo. lol

At the same time, I am also very picky in the items that I "curate"
Reply
trymetoday Premium
Thanks for your post, it sounds like your pigs are bringing home the bacon for you at the moment. Whilst I don't have any ideas for you, I hope it continues thoughtout 2019.
Reply
SondraM Premium
Actually, you gave me a great idea of finding the little pig related sayings like "pigs are bringing home the bacon."

Thank you. I hope you have a great 2019 also.
Reply
joejr49 Premium Plus
Cookbooks!!! Especially Barbecue cookbooks.. and kitchen and grill tools (rib racks, sauce brushes), etc., Dry Rub mixes, Barbecue Sauces, Marinades...
Reply
SondraM Premium
Great suggestions. You have made me hungry. Thank you.
Reply
joejr49 Premium Plus
Me too...had to eat lunch...and you're welcome
Reply
Wayne1950 Premium
Why not try Google those questions. You can get a lot of information that way and add it to comments from WA members and go from there. Wayne
Reply
SondraM Premium
Thank you Wayne. That sounds like plan.
Reply
Top