Looking for Marketing Ideas: 2019 Year of the Pig
One of the things that I love the most about WA is the ability to get to know and interact with people that live all over the world. We've got some amazing members. It is interesting to see that despite our differences, we all face many of the same challenges as we work towards building profitable online businesses. For those of you that are celebrating the Chinese New Year, Happy New Year!!!!
I am hoping that maybe some of you can help me out with some idea of how to incorporate the year of the pig into my marketing. For those of you in the US, if you have any thoughts about the farm house home decor trend, that would be nice.
As some of you may know, as I learned about e-commerce and affiliate marketing here at WA, I was inspired to open a brick and mortar used bookstore last fall. Originally, the idea was that I would be selling books online also. Since I had limited cash funds, I decorated the store with many of my personal items. I also bought a few items to fill in the blank spots, thinking that I could sell those items if someone wanted to purchase them.
Fast forward to today. My shop quickly evolved from a bookstore to an art and home decor store that celebrates the Colorado country lifestyle. The books and magazines that are selling are those that pertain to the niche. The funny thing is that my shop is selling more pig items than any other category of animal. Granted chickens and horse follow not too far behind. Never my wildest dreams would I have come up with a business plan that involved me being able to pay my rent because I was selling pictures of pigs and towels with pigs on them.
At the moment, I do not have enough merchandise in stock to be able to handle online sales and my walk in traffic. Yet, that is eventually the goal. Thus, the WA courses about E commerce and local SEO are very useful things to be able to learn about.
Here in the United States, farm house decor is a huge trend. Thus, my shop has benefited from that. I am blessed to live in an area that is near some places that tourists from all over the world like to visit. So, I would like to figure out how properly incorporate the Year of the Pig theme into my shop's marketing also. Can you help?
- Are there keywords or phrases that I should use?
- Are there words that I should avoid?
- Are pictures of live pigs ever used or would that be bad?
- Do people get offended by the suggestion of cooking or eating pork during the Year of the Pig? Or, do people end up eating more pork during this year?
For those of you that live in the US, do you like the farm house trend? If so, how much longer do you think it will last?
Thanks in advance!!!!