Google Loves the Word "Satisfying"
Is each post your write satisfying? Is your website as a whole satisfying? I hope so. That is because Google LOVES the word, "Satisfying." It wants the people that use Google to be satisfied.
While, I've never met anyone that actually works for Google, I am beginning to think that they love to EAT as well. Some of their employees have a sense of humor. A few love cats. But, they do NOT want to learn about income taxes in a cat video. Plus, if they go to a recipe site, they better be given a complete list of ingredients. Additionally, they want to see user comments from people that tried out the recipe and said it tasted good. If not, a website's page is going to be doomed because it was not satisfying.
If something is in quotes below, I copied it from the document. In a few cases, I added spaces or spelled out the words, so you could understand what they were saying without having to find the glossary.
If you want your posts to rank on Google, in the long run, they better be satisfying.
While I was doing research for my new website that I am using for the SAC, I came across Google's "Search Quality Evaluator Guidelines." This 164 page document was dated July 20, 2018.
I saw the word "Satisfying" used over and over again. Now, when they talk about EAT, they want to make sure that the information on your website is safe for your readers to consume. They don't want the information to harm readers "happiness, health, financial stability, or safety." After all, that would not provide a satisfying experience.
Google understands that different website pages have different purposes. So, in order to determine if a website page or post is satisfying, the purpose of the post needs to be relatively clear.
Prior to WA, I would have never dreamed of reading this type of document. The weird thing is it is actually is very interesting. Google wrote it easy to read terms rather than a lot of computer mumbo jumbo. Although I haven't finished reading the entire document yet, Google gives a lot of great examples for posts with different purposes.
It was fun to see what examples they gave for pages that were considered high quality. The example they gave of a high quality video was, "The Engineers Guide to Cats." I have seen this video in the past, so I knew what one they were talking about. It is a definitely a satisfying video.
"This is a humorous, high quality, well produced
video with more than 6.5 million views (and
counting), illustrating the proper care and
practical benefits of cats. The two engineers in
the video have everyday expertise on cat
ownership. For a humorous video like this one,
expertise does not have to be in the form of a
On the other hand, a poor quality video was where someone tried to share tax tips in a cat video.
Oh... if you have a recipe site; you better make sure that you give enough information that the person would like it. Google wants to see user comments or reviews so that the reader can tell if the recipe is any good.
For a poor quality reciepe site, they gave an example of a post that shared an apple pie recipe. MC stand for main conent.
"This page and website have many of
characteristics of Low quality pages. The MC is
low quality and lacks important information.
For example, it gives no indication of how to
make a crust and doesn’t list premade crust as
an ingredient. It would be very difficult to
actually make an apple pie using this recipe.
This page is lacking the kind of helpful content
we expect in recipe pages, such as user
reviews or comments. Without such
information, it’s hard to tell if the recipe is any
good. The small pink text at the top is not
helpful for users "
If I understand correctly, Google made plans for real live people, living in various areas, to evaluate website pages and determine the website page quality.
I have been so busy reading this set of guidelines, I have not researched how long that Google has hired people to do this manually. My theory is they are comparing the results from real people to that of artificial intelligence. But, I don't know for sure.
Regardless, the people sound like they will have a pretty fun job. They will look at different website pages. If there is a game, they are supposed to play it for a few moments. If there is a video, they are supposed to watch it for a few moments. If it is an online store, they are supposed to put something in the shopping cart to make sure it works. They want to make certain people have a satisfying experience.
However, if the page immediately appears to be low quality and harmful, they are expected to rank it as such and move on. They want the evaluators to spend their time on the satisfying websites. Pages with "attempts to make money with no attempt to help users" are put in this low quality category. The evaluators are not expected to open or follow any links that look "dangerous."
Purpose of the Page Should be to Help Users
Before an evaluator can assign a quality level to a website page, they need to determine the page or post's purpose. They need to be able to figure out what the page's purpose is so they know how to evaluate whether it is a quality page that will help users.
"Websites and pages should be created to help users. Websites and pages that are created with intent to harm users, deceive users, or make money with no attempt to help users, should receive the Lowest PQ rating."
PQ = page quality rating.
They go on to say, "As long as the page is created to help users, we will not consider any particular page purpose or type to be higher quality than another. For example, encyclopedia pages are not necessarily higher quality than humor pages."
It is ALL about the user experience.
I copied the information below from the Google's guidelines. I replaced a couple of acronyms such as MC with the actual words so you all could understand what they were trying to say.
Notice the use of the term satisfying:
The evaluator are to consider the following:
- A satisfying amount of high quality main content, including a descriptive or helpful title.
- Satisfying website information and/or information about who is responsible for the website. If the page is primarily for shopping or includes financial transactions, then it should have satisfying customer service information.
- High level of Expertise, Authoritativeness, and Trustworthiness (E-A-T).
- Positive website reputation for a website that is responsible for the main content on the page. Positive reputation of thecreator of the main content, if different from that of the website.
There has been some discussing here at Wealthy Affiliate about the E-A-T in the medical and finance niches in particular. These both fall under the Your Money Your Life (YMYL). Google says, "We have very high Page Quality rating standards for YMYL pages because low quality YMYL pages could potentially negatively impact users’ happiness, health, financial stability, or safety."
Sharing personal experience is a form of everyday expertise.
I think the people in the medical related niches will find comfort in the following statement. Spaces for paragraphs have been added by me for clarity. Google says:
" It’s even possible to have everyday expertise in YMYL topics. For example, there are forums and support pages for people with specific diseases. Sharing personal experience is a form of everyday expertise.
Consider this example.
Here, forum participants are telling how long their loved ones lived with liver cancer. This is an example of sharing personal experiences (in which they are experts), not medical advice. Specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals.
Think about the topic of the page. What kind of expertise is required for the page to achieve its purpose well? The standard for expertise depends on the topic of the page."
In Conclusion- Are Your Website's Posts Satisfying?
If you would like to read this document for yourself, here is the link:
1. Make sure that you know the purpose of each page and the website as a whole. It should be clear to everyone else.
2. Do you best to make sure the reader is going to have a satisfying experience when that person visits you website.
After reading this document, I asked myself, what is the purpose of my business start up website? Is that the best website to use to actively promote Wealthy Affiliate's training?
My answer was no. It was too general. There are too many types of business models that have nothing to do with creating websites and affiliate marketing. Talking about those topics to people that haven't even opened there business would be confusing. It would seem like I just wanted to sell WA memberships.
So, I started working on a website that is about earning money with a website. The purpose of that website is much clearer now. As I write each post for this website, I will think about what I can do to satisfy my readers.
Well, this concludes my SAC for the week. I hope you all have a productive week working on your websites.