Facebook - 2 Examples of Business w Engaging Posts
Here at WA, we frequently hear about people that get their posts or pages removed or banned from Facebook, Pintrest or other forms of social media. More often than not, the WA member does not feel like they spammed anyone. Jetrbby (Kaju) is a recent example.
This morning, before I read Jetrbby's latest bad experience with Facebook, I had spent some time on someone else's business page. It is a Facebook business page that I have visited multiple times.
Since I am in the process of launching my own Facebook business page, I thought it would be useful to compare the post on his business page that got him blocked to the Facebook business page posts that are not getting blocked.
Example 1: Facebook page belonging to an art gallery/wine bar in Texas
Yet this morning as I was sipping on my morning tea, I found myself thinking about an art gallery in Texas. This artist specializes in university football themed artwork.
So, I Googled the business name. I glanced at the business web page. Then I decided to check out the business Facebook page. I've been to that business page multiple times before. It is one of my most favorite business pages around.
As usual, the artist that runs the gallery had shared pictures of some events that he attended. In one post, he was photographed donating one of his paintings to the Salvation Army for a fundraiser. In other post, he was photographed signing his art prints at another event.
He also shared a few photographs of himself painting plein air at the beach. Another pictures showed him painting at the mountains. Colorado is one of his favorite places to ski.
Never once did his Facebook business look like an internet ad. Most of his Facebook posts showed pictures of him with other people. Or pretty scenery.
After I logged off, I found myself wondering if maybe I should purchase some of this artist's artwork to re-sell in my shop. Had his Facebook business page's posts looked like advertisements, I would not have spent 2 minutes on there.
Another Facebook business page that I like is for a horse race track. (This summer I discovered that attending live horse races was sooooo much fun.) Anyway, I like this tracks business page. The posts never feel like advertisements.
The race track shows pictures of beautiful horses. It shows pictures of the fans. The race track management shares weekly veterinarian reports - which demonstrates the managements desire to be transparent and to the horse's welfare. They share behind the scenes pictures of employees. They share pictures of early morning workouts that the general public does not get to see. I assume some people visit their page just to see themselves in the photos that were taken.
Again, if their Facebook business page posts would have basically been an advertisement for the horse racing or an advertisement about how the facility can be rented out for events; I would not have spent any time on the page.
I think our challenge as affiliate marketers is to find ways to ENGAGE our audience on social media. We should try to share stories whether it is through words or pictures. Or, at least that is what I plan to do to engage my target audience.
Facebook may not be the best platform for everyone of us. Yet for those that can figure out how to engage people within their niche, Facebook can be a wonderful tool to stay connected.
Think about the Facebook business pages that you like to visit.
What are they posting that makes you want to visit their page?
Best wishes to you as you build your business. I hope that you have a great weekend.