Engage or Engae?

Last Update: August 25, 2019

This morning I watched Engae Ponaai - Zero on YouTube. This video is very romantic music video that is not sung in English. I had stumbled across the video while doing a Google search for the word "engage"

Although I didn't understand a single word, Engae's video captivated my attention. So much so that I saved it to my play list. Then I researched the video some more so that I could try to figure out what the song was about.

It also turns out that this video's ability to engage my attention helped me write this post.

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It does not matter if we are writing a blog post, a Facebook post or a tweet. It doesn't matter if we are creating a Pin or a YouTube video. Ultimately our goal is to engage people.

People won't spend money, like, share, follow or join an email list if we have not engaged them somehow.

According to Oxford; capture, catch, grab, seize, attract, hold and captivate are all synonyms for the word, "engage."

Before we write a blog post, we have a choice.

We can intentionally take steps to engage people.

If we don't, by default, we are hoping for "engae." If I understand correctly, Engae is a Hindi name that involves destiny and luck.


Are you doing anything special to engage readers? Are you simply writing and hoping to get lucky.

PS. The Engae Ponaai music video caught my attention because: First because I was curious what it was about. Then, the excellent videography and the music captivated my attention.

During the entire video, I was wanting to find out how the guy in the video was injured. I was wondering what happened to his wife. The video, a love story, never answered my question. For people that speak Hindi, it might have answered their question. Since I don't speak Hindi, I had to do more research.

It turned out that it was for a movie. Once I researched the movie, I fully understood the video.

Now, I have been thinking of ways that this curiosity technique could be applied to our affiliate marketing websites, YouTube videos and/or other social media posts. How can we make people curious to know more about "......." Without using words.

I hope that you have a great week.

Sondra


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CordeliaN Premium
Ok so now I am Really curious about Engae and will go and check out the YT vid, seems you have stared the “curious need to no more” effect.... lol 👍
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Michael344 Premium
some good thoughts ... basically what you are saying "to me" is that people have to like you ... on any of the major platforms you only have a few seconds to reach that level and thus the growth of videos ... here you get a lot longer ... not bad ... not bad ,,, have fun enjoy what you have ...
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DMahen1 Premium
Thanks, I needed to hear that.
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SondraM Premium
I am glad the timing was good. I hope you have a great week.
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Talk2Ray Premium
Now that is a great point, Sondra, we must be able to write in a way that makes people want to read more. It is not just about writing a post of about 1,000 words but writing a post that is well thought out and engages the reader to want to hear the rest of the story. Thanks
Ray
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SondraM Premium
Ray, I like how you summarized what I was trying to say very well.

Best wishes as you work on doing it.
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Twack Premium
This is a great post Sondra. A decent amount of the books on my shelves are from following 'half saids and maybes' even a book on a table in a film makes me want to see what's under the cover.
I wonder though, does everyone have the same insatiable curiosity or would they just search again or scroll right on past ?
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SondraM Premium
I can relate. Although I have collected a lot of books, magazines are my true weakness.

I seriously doubt that everyone has the same insatiable curiosity. However, think about Seth Godin's concept of the minimum viable audience.

Just think, if we could manage to capture one new person's attention with each post that we do, our audience/customer base will add up in time.
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Twack Premium
That's very good point worth remembering.
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SondraM Premium
It's going to be my "motto" this week. I am glad you made your comment. I needed to remind myself of that. lol

I hope that you have a productive week.
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Twack Premium
It's been my pleasure and likewise for your week ahead.
This week is going to be quite 'epic' I believe.
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SondraM Premium
Well, you've got my curiosity up. I will have to make sure to check back with you later in the week to find out about this epic week.
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