Engage or Engae?
This morning I watched Engae Ponaai - Zero on YouTube. This video is very romantic music video that is not sung in English. I had stumbled across the video while doing a Google search for the word "engage"
Although I didn't understand a single word, Engae's video captivated my attention. So much so that I saved it to my play list. Then I researched the video some more so that I could try to figure out what the song was about.
It also turns out that this video's ability to engage my attention helped me write this post.
It does not matter if we are writing a blog post, a Facebook post or a tweet. It doesn't matter if we are creating a Pin or a YouTube video. Ultimately our goal is to engage people.
People won't spend money, like, share, follow or join an email list if we have not engaged them somehow.
According to Oxford; capture, catch, grab, seize, attract, hold and captivate are all synonyms for the word, "engage."
Before we write a blog post, we have a choice.
We can intentionally take steps to engage people.
If we don't, by default, we are hoping for "engae." If I understand correctly, Engae is a Hindi name that involves destiny and luck.
Are you doing anything special to engage readers? Are you simply writing and hoping to get lucky.
PS. The Engae Ponaai music video caught my attention because: First because I was curious what it was about. Then, the excellent videography and the music captivated my attention.
During the entire video, I was wanting to find out how the guy in the video was injured. I was wondering what happened to his wife. The video, a love story, never answered my question. For people that speak Hindi, it might have answered their question. Since I don't speak Hindi, I had to do more research.
It turned out that it was for a movie. Once I researched the movie, I fully understood the video.
Now, I have been thinking of ways that this curiosity technique could be applied to our affiliate marketing websites, YouTube videos and/or other social media posts. How can we make people curious to know more about "......." Without using words.
I hope that you have a great week.