When recently asked what is the keys to public relations? The first key in PR is to position oneself around key people. Second key is to find out how you can help them build their brand i.e. referrals. Third key be an asset not a liability, when you approach anyone in business be sure to express how you can add value. Adding value is essential to building "strong" business relationships. If someone does not see you as an added value chances are there's no foundation for either party to build on