What would you consider to be the strongest and most important indicator you are on your way toward making conversions (sales)

a) the number of Shares,
b) the number of Comments
c) the number of Likes
d) the number of Views

...based on what you are receiving on your website, social media, or blog post? Explain why.

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jtaienao Premium
I believe shares are the best indicators Kaju. It shows that someone thought your content was worthy enough to be shared with others. The more people share your content the better your chances are that they will lead to conversions.
Jerome
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jetrbby80316 Premium
Right on Jerome! I could not agree more. My reasons are all over this post.
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paulgoodwin Premium
shares are the best
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jetrbby80316 Premium
You are "The Man", Paul! And a man who knows.
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paulgoodwin Premium
that is why I always "Share"
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jetrbby80316 Premium
Ha ha, that's very true. You can never receive unless you "give" more. You know this as much as anyone.
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judebanks Premium
The time spent on your site and number of pages viewed per visitor session and having a bounce rate below 50% - in my opinion those factors combined are more important than likes or shares.

Yes, social is important but Google knows that those can be bought or manipulated. On the other hand, visitors spending time on your website and looking at more than one page and being engaged with your website, including leaving comments, would logically have to carry more ranking weight.

I'm guessing because it is not possible to fully know the big G's algorithm for ranking but common sense would say that once a site has the first part right (views, time spent and a low bounce rate), then the value in ranking assigned to shares and likes would probably increase. ~Jude
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jetrbby80316 Premium
Good extension on the subject Jude, and certainly a factor that most of us overlook. The last paragraph you write here is quite deep and rather speculative. We can infer that would be true.

If the combination of site engagement time and bounce rate were part of this question, then this would be an even stronger indicator. Certainly these are more advanced factors to consider.

Thank you for your insightful comment here, it opens up this subject further.
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ChrisShouse Premium
I read some google stuff about a year ago and part of their new algorithm was seeing blogs as social so while views (and the amount of time spent on your blog) is important comments make it sociable.
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jetrbby80316 Premium
Very interesting information Chris, and certainly brings up a new awareness of how Google views our blogs. .

While I can see why comments make it more social to the Big G, from the visitor/ viewer's inclination toward the sale, I still believe shares are stronger.
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TTedesco1 Premium
Hi...I woukld say..... VIEWS..... because without the numbers there can be no Shares, comments, or likes...
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jetrbby80316 Premium
Thanks for stating your well informed opinion. That certainly is true, but again that is an answer to a different question,T.

Based on this question, the strongest ACTION a viewer can take, and therefore the best indicator he/ she will purchase (of the 4 options given in the question) would be Shares.
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TTedesco1 Premium
Yes...I should have read the fine print; only kidding..... and your answer would then be correct in only my opinion....
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jetrbby80316 Premium
Agree or disagree, I always look forward to and appreciate your comments T. Thank you!
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TTedesco1 Premium
How about this...Lets just agree to disagree and then.....just do it my way...OK...just kidding of course; having some fun...thanks...
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jetrbby80316 Premium
How much is that worth to you? Lol...only kidding!...
It's always good to have fun!
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TTedesco1 Premium
Yes it is....is that why you like to "clown" around.....Ha...
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jetrbby80316 Premium
Well, you only need to look at my profile pic!
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LindaF Premium
I go with Shares Kaju. which would indicate that the viewer read and liked it enough to share and would also leave a comment. That is face book page but on a web site Share would be the biggy also the more interaction that you get the more people likely to visit and would bust your sales.

I hope that happens soon
always a better way
Linda
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jetrbby80316 Premium
Linda, you're intuition and reasoning are both right. Shares are the top indicator, as your viewer really must to like what your selling enough to share your post.

As you say, its a definite "Biggy" on your website, when I see peeps sharing my stuff I personally get even more excited.

Thanks for making a great contribution on this topic.
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botipton Premium
It is something that can be measured. If you have X number of people see your site X number will buy and that is your conversion rate. Anything that increases the X number of views is the most beneficial. The only thing on the list that increases the views is Shares.

I generate the views but shares helps me generate the views.

You cannot have a like or comment without a view and the more you have the more you get.

Yes, I know that comments and likes and help with SEO and are important but shares are what have the quickest impact.
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jetrbby80316 Premium
Correct Bo, and well said.
No doubt. The single most important constituent toward sales would be shares. Thank you for your comment.
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ericpierre Premium
They are all important, but in the end only the one who views your site will eventually buy your product.
Shares might bring you new visitors.
Comments, if good ones, will help convince your visitors to become your customers.
Likes too will help convince your visitors to become your customers.
You see: shares, comments and likes are supportive measures.
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jetrbby80316 Premium
Yes they are all important, but I think folks here may be misunderstanding the question, Eric.

The question is what is the strongest "indicator" someone can show they would be inclined to purchase your product or service. Views certainly can lead to sales, but that's an answer to a different question.

With regards to this question, "Views" indicate a curiosity; someone can visit your site for less than one minute and leave it. One view by itself is a weak indicator.

"Likes" are too easy for anyone to accomplish, it takes less than one second and virtually no effort for someone to click the "Like" button. Still a weak indicator.

"Comments'" take more effort. It takes time and mental energy to formulate one's thoughts to make a statement (except for 1-2 word comments); comments as you say can convince your visitors to become your customers. Therefore, based on that effort, comments are a stronger indicator of someone's interest.

However "Shares" are an affirmative action that people usually only take when they are most seriously compelled toward a product, and this is demonstrated by sharing your post/ product to their own accounts or their friends for later review.

Few people would take such action unless they more serious toward the sale, as this action requires the most effort.

Therefore, Shares IMO are the strongest indicator.
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ericpierre Premium
Sorry, my wrong, I really misunderstood it, respectively I should have read the question more carefully. Because then I also would have said shares also.
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jetrbby80316 Premium
Thanks for reading my entire "dissertation" on the subject Eric. I'm sorry if my question wasn't clear, but glad my reasoning makes some sense.
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flafun53 Premium
I think shares are very important. From what I have read and understand. the more people to actually read your content, the more chances of making a sale.
Just my opinion,
Kathi
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jetrbby80316 Premium
We are definitely on a roll here, Kathi, You're the 3rd person in a row to say "Shares." I totally agree.

Yes, the more people who read (view) your content, the more who are engaged and thus the greater chances of you making the sale. They are great, don't get me wrong. However, comments and shares are the next 2 steps in the pecking order.

Sharing a post is a top action that separates the "browsers" from the stronger potential buyers.
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flafun53 Premium
Yes.. I also agree with that.. We all want positive comments for they can improve our klout and google scores.
Anyone can click the like button, but it doesn't mean they actually read what was posted.. or are even interested in what we have to sell.
Again.. just my opinion,
Kathi
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flafun53 Premium
Yes.. I also agree with that.. We all want positive comments for they can improve our klout and google scores.
Anyone can click the like button, but it doesn't mean they actually read what was posted.. or are even interested in what we have to sell.
Again.. just my opinion,
Kathi
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jetrbby80316 Premium
Agree on all counts!
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LouisaB Premium
Content are opinionated. But shares goes along way.
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jetrbby80316 Premium
Louisa, perfect! All metrics are important, but Shares go the farthest and are the strongest indicators that you may have a "hot" prospect. Excellent.
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TheDummyOfWA Premium
For me, it would be shares because basically, I am getting free advertising everytime someone shares my blog! :)
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jetrbby80316 Premium
Terry, thank you FINALLY....I love your answer!
IMHO, shares - and most overlooked metric - are the best indicator as someone liked your post enough to recommend it to their friends, and are giving you FREE advertising. Right on!
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TheDummyOfWA Premium
Thank you for linking my response so much! :)...lol
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Vesna2 Premium
I guess shares and comments.
And.... what's the right answer?
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jetrbby80316 Premium
Vesna, I really like this, you are thinking right here. Shares and comments are the 2 strongest indicators toward conversions.

Folks view stuff all the time without ever having any intention to purchase. Don't we all browse when we shop? Same on the internet. I may only be curious. Actually, this is rather weak.

It's really easy to "Like", it takes a merely 1/2 second to click the "like" button, so you can't read to deeply into a "Like" being a truly interested prospect.

Comments are wonderful, and the next best. I always prefer the good ones, but good or bad they show your reader is engaged in your content.

However, if the viewer is TRULY engaged and interested, they will take ACTION on their comment (or better yet just take action) and SHARE your post or website (via a link) with their friends.

To me, those who Share are the strongest prospects.
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Vesna2 Premium
Thank you, Kaju!
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ppattaraprad Premium
Share is traffic.
Comment is your certificate.
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jetrbby80316 Premium
Yes, thank you PPatt. I agree with you except I would reverse it.
Share is the closest to being your "certificate". For the reasons I mentioned.
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BrendanB1 Premium
Kaju, for me it will be traffic on the website. While I don't have any data as yet (website is to new) it will be the number of eyeballs reading the content on my website which will determine the level of sales.

The other indicators will be important in helping drive that traffic, but they will be secondary indicators which will tell part of the story.
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jetrbby80316 Premium
Brendan, you reasoning is very sound thinking that in this case, more traffic to your website would be visitors, and therefore more visitors would be higher views. On the surface, more "eyeballs" on your content "might" be an indicator that will determine more sales.

But is it really?

Many folks can view your, content,.even love your content, but will never buy. Mainly because they are only window shoppers.

So do you think there could be a stronger indicator?
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BrendanB1 Premium
True there will be window shoppers, but with enough data you will know x% of visitors will convert. Just look at the information Kyle provides around the WA affiliate program, they know that 12% of the people who are referred to WA will convert into members.

That isn't to say there may not be a better measure, but the only way to find it will be with a lot of data. When I look at the list of possibilities you provided and any other option I could think about, they were just subsets of the larger traffic group.

For me I am going to focus on Traffic as my main indicator, with likes, shares, comments being indicators that I will look at to see if I can improve the traffic to my site.
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jetrbby80316 Premium
That's the point indeed, Brendan, We know x% of the traffic will convert based on past performance numbers. I couldn't agree with you more there.

But the question was what is singularly "...the strongest and most important indicator" in that a viewer is leaning toward giving you a sale. In other words, what is the strongest action one person can show they want to purchase your product. I still say it's a share.

In order from most important action to least for one person, here is how I would rate the indicators:

1) Shares
2) Comments
3) Likes
4) Views
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BrendanB1 Premium
Kaju, my response hasn't changed. It is still traffic which is views.

I have an advert running on Facebook at the moment, I know that around 2% of the people viewing the advert will click on the link and approximately 50% of them will fill in the form.

While the likes, comments and shares all have an impact on the views, I cannot say if my ad gets shared 5 times I will get a click. While they all have an impact on views/traffic, and if you get enough shares your post can go viral. But at the moment this is not something I can measure. I also know there are a number of people who will share a post without even reading it, just because they like the picture or the heading.
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jetrbby80316 Premium
Good points Brendan. You are watching your analytics carefully, and I''m sure you know based on the data those numbers you mentioned are consistently producing steady sign ups.

However, is filling out the form in and of itself a conversion? I am assuming the 50% (of the 2%) are only opting in, and converting that total 1% of all views into a sale would be a next step.
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BrendanB1 Premium
This is for my other business (my day job). 1% of views end up providing me their information, they get added to an autoresponder and I am looking at about 1 in 100 of them who become a sale. However an average sale for me is worth about $5,000 over the next 3 years.

Getting one person to give me their details costs around $1.50, typically I am spending around $150 to 200 to get a sale.

As a result I am just looking at the traffic numbers. I know if I hit certain numbers of traffic at different stages, in the end a sale will fall out.

How this converts to Affiliate Marketing, that is what I need to learn, but I imagine the underlying principle will be the same. Given a certain amount of x% will convert over time. It is just a matter of working out how much traffic you need and what the conversion rate is.
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ABromley Premium
It is definitely comments. but the others have their contributions
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jetrbby80316 Premium
That's really interesting. Thanks for your comment, A Bromley!
So you really think more comments will lead to more sales ?
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pablocortina Premium
I think the number of views on the website is the best predictor. Social media and blogs are great for advertising, but the website is where the "rubber meets the road" as they say. I'm interested in seeing what the rest of the community thinks about this.
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jetrbby80316 Premium
Thanks for your answer Pablo. You would think the more views you get, the closer you are to conversions. Although I view many different sights without ever having any intention to buy anything, I wonder if others feel the same way.

My view is, just because I'm looking doesn't mean I'm a serious shopper.
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mergie1 Premium
Well I think the more views and shares you can get the better. More traffic = more sales. Comments also important to get a better ranking on the search engine.
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jetrbby80316 Premium
Thank you Mergie, I appreciate your input here.
But if you had to pick only ONE of these, what would you consider the most important indicator?
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mergie1 Premium
Views or traffic.
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jetrbby80316 Premium
Thank you Mergie!
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accad Premium
I think its the comments. I like people expressing verbally their reactions to what I write.
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jetrbby80316 Premium
Interesting COMMENT Jimmy. I like them too, we all like them. But you think more comments lead to making more sales?
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accad Premium
Not really sure but when people ask question regarding your product meaning they are interested.
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