Is everyone creating a new set of social media accounts for each new affiliate site you create ?

I have almost got my 2nd site ready for sharing on social media and was wondering if I need to create a whole set of new accounts for my new site on the likes of twitter facebook, G+

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WilliamBH Premium
I have separate Social Media Accounts .. but I don't use a large number of separate Social Media Platforms. Cheers, William.
drjec Premium
I have set up a social media site for each of my two websites. One is a niche account and the other is an affiliate account. I must admit. It gets hard to keep up with twice the number of sm accounts.