hey hi wonderful everyone,

a bit of a puzzle for me, perhaps you can help,

is a slogan and a tagline pretty much the same by definition and application OR are they different in usage?

if yes, how so?

thanks kindly for your helpful replies to understanding .... :)

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PetrinaJ1 Premium
They are very different a tagline is a short sentence that says a lot about the philosophy of the company and tell from a distance about the product being made by that company the basic purpose or motive behind devising a tagline for the company is to create awareness about the company. A slogan is a marketing tool that is used in connection with the launch of a product or service by a company and its sole purpose is to attract more customers to increase sales of the company. Slogans are catchy and make the customer feel good about them so as to encourage the customer to buy them. Hope that helps
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keishalina Premium
hey hi Petrina ...

.... appreciate your seemingly perfect definition in your reply! ... as the fan club says! ... (chuckles) ...

.... it's so interesting to learn more about the 'branding' tools available to make a company 'stand out' from the rest of the crowd so to speak ...

thanks! ... :)
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richardgb Premium
The dictionary defines them in very similar ways.

tag line
a catchphrase or slogan, especially as used in advertising, or the punchline of a joke.

slogan
1. a short and striking or memorable phrase used in advertising.
2. HISTORICAL - a Scottish Highland war cry.

I like the concept of the Scottish War Cry or a punchline for a joke! ;-).

Seriously, they are interchangeable, but in common use I think a:

tagline is usually a memorable phrase supporting some other words or image

whereas

a slogan tends to be able to stand alone.

My 30-year-old slogan, which is:
"Learn From the Past, Design the Future, Create it Now",
recently became the tagline on my website.
Richard
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keishalina Premium
hi Richard .... super! ...

very interesting discussion and appreciate your fulsome, researched reply ....

uhm, 'interchangeable?' ... good to know that a tagline helps to support something, more perhaps, like a support to a Brand Name? ...

and that a slogan can stand-alone? ...

and thanks for sharing your slogan, come tagline of your website!
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richardgb Premium
Hi Keisha ...
It seems to me that a tagline is a type of slogan.

As you say ... for marketing purposes a tagline would support a logo, (or perhaps a website name, or the title of a post)...
while a slogan would most likely be a phrase, (like a catchphrase) perhaps part of some advertising material.

Richard
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keishalina Premium
... appreciate your help with defining the two words, Richard --- tagline seems to be more in usage with online site development and for ranking? ...

.... yes, i think so ... :)
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richardgb Premium
Yes. I think so too.
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1Rudy1 Premium
A tagline is used to define a product or company, while a slogan is used to define a certain business campaign.

In a website, the tagine is part of your brand...usually long term.

A slogan is u sed more for advertising campaigns, which can fluctuate in the time used.

Hope that helps.

Rudy
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keishalina Premium
... thanks! ... :)
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1Rudy1 Premium
You're welcome!
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keishalina Premium
... 😉🎉 ...
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Justmap Premium
Hi Keisha
Some good answers coming up, basically a"Tagline" is more of part
of your brand over a long time(mostly permanent) and
gives your brand tone and structure
over time, whereas a"Slogan"is more of short-term and can change,
hope that make sense
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keishalina Premium
hi Justice,

good to see you here!

ah, ok, so there's a time element between the two, then?
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Justmap Premium
Yes more like permanent and temporary
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Justmap Premium
Hi all
It's already sleeping time here by us in South Africa(23:06), am knocking off, goodnite all
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keishalina Premium
excellent distinction you've made ... it makes it more clear now!
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keishalina Premium
ok, nite, nite .... enjoy some solid, sound zzz-ing ....
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keishalina Premium
... and thanks kindly for your clear, timely answers ... :)
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Twack Premium
I originally would have said they were the same but after having read Ferra's answer I would now like to change my opening statement.
Such is the power of the comments thread, love it.
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JeffreyBrown Premium
Yes! We both seemed to have learned something new today, my friend!
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keishalina Premium
ah yes, 'power of the comments thread' ... tremendous, Twack!
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Twack Premium
I know, I was reading the comments and noticed that we were of the same mind.
One to use as a classic conversation example would be Coca-Cola I guess. That said, according to Wikipedia "It's the real thing" is classed as a slogan (I would have thought it was a tagline), so I guess it can depend on the brand also.
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Twack Premium
I quite often try to read the comments before putting up an answer, sometimes just so I understand the question better and as there are usually some very knowledgable people throwing their hats into the ring.
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JeffreyBrown Premium
Perhaps, or it might be ambiguous, since Coke made the disastrous move from their original recipe to the new coke, and then back again! 😳
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keishalina Premium
... and oft times, the question may need clarification .... lol ... therein the replies may be quite varied as a result ... :)
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keishalina Premium
... did the original coke and then the again original coke ... were they based on the same recipe or formulation? ...

... if i recall correctly, the new coke tasted awful ... so no matter the slogan or tagline ... it wouldn't re-configure the taste of it ...
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JeffreyBrown Premium
Yes, I am pretty sure that when they went back to the original coke, it still tasted the same!
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keishalina Premium
would you happen to recall the 'slogan' or 'taglines' that they might have used? ... perhaps it was a 'jingle?' ... :)
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JeffreyBrown Premium
No, not right off hand! I might have to Google it!
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keishalina Premium
... as for coke, they must have been crazed to have changed the recipe -- the actual taste from the original coke ... there must be an interesting business study case on 'the what not to do' with a perfectly good successful brand product!' ... chuckles! ...
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Twack Premium
It does bring to mind the phrase "If it ain't broke, don't fix it"
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JeffreyBrown Premium
Indeed, it does!
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FrankB-1 Premium
Hi Keisha,
The “original” Coca Cola, made in 1885 by a pharmacist was a very addictive mixture, indeed. It contained caffeine from the kola nut and cocaine from an extract of the coca leaf. More info available on the government’s National Institute of Drug Abuse website. 😊
Frank
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JeffreyBrown Premium
You're absolutely right, Keisha! 🤣🤣🤣
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Twack Premium
That's it exactly, sometimes I just need that little push in the right direction.
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keishalina Premium
hey hi Frank ... wonderful to see you here today ...

uhm, coke a derivative from the coca leaf! ... an addictive drug?! ...

it brings to mind, a law case where a customer litigated successfully against a 'coffee shop' (no name at this time to protect the innocent), where said customer got burned from 'hot coffee' and the coffee company were compelled to disclose all of their ingredients in the coffee!

well, guess what one of the ingredients were used in the coffee?

my answer in next reply after your guess .... :)

hint: there were long line-ups for the coffee ...
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keishalina Premium
.... happy to oblige, Twack! .... surely you're self-propelling! ... :)
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Twack Premium
Lol, most of the time but there are occasions where I put on the brakes until I fully understand what is being asked and whether my knowledge is extensive enough to provide a plausible answer, or, as in this case, my original thought was lacking.
As Jeff correctly stated, "We have both learned something new today".
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keishalina Premium
yes, this awesome place where we can all learn something new and exciting here each and every day! ...

... kicked into Action! ... lol ... :)
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1Rudy1 Premium
Have to disagree, Jeff. I think that's when they changed the sweetener from sugar to high fructose corn syrup. Their main recipe might have stayed the same, only the sweetener was changed when they 'changed back to classic. In the US anyway.
I can buy coca cola (coke) in Mexico that is made with sugar.

I drank Mountain Dew...grinn
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FrankB-1 Premium
I know that McDonald’s had a problem with coffee contaminated with cleaning fluid.
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FrankB-1 Premium
Undoubtedly some addicting concoction 😏
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JeffreyBrown Premium
Yep, you're probably right, Rudy! I'm a diet Pepsi drinker myself anyway. 😎
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1Rudy1 Premium
Funny, I preferred Pepsi, reg, and diet coke. I dont drink sodas (pop) anymore, occasionally I will buy a bottle of cream soda...
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keishalina Premium
ok Frank! ... drum rollll, plz...

guess again?

ok, here is the answer:

the coffee contained nicotine! ... the most addictive substance known used in tobacco ... (cigarettes) ...

yes, nicotine! ... that's what caused the looooong line-ups all around the outside of the coffee shops ....

the integrity of big companies need upscaling ... it seems as if they'd do anything for PROFIT! ....

what do you think of that, dear doc? ...
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JeffreyBrown Premium
I don't drink them as much, and now I will likely have to go "caffeine Free" --blood pressure issues and too many bad vices! 🙄
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1Rudy1 Premium
Yep, them vices will kick bytt if not contained...grin.
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FrankB-1 Premium
It does not really surprise me, Keisha. People seem to be obsessed with money to a degree that often eludes me. I work hard and make a comfortable living but spend very little. The money I make is a byproduct of what I do but not the reason I do it. I do it primarily to help people. Money is great but it can’t buy some of the best things in life like being blessed with good health, true love, or accomplishing something amazing after years of tireless effort.😊
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keishalina Premium
yes, concur ... it's vital to simply enjoy one's life each and every day ... and yes, share the same view about $ ... it certainly isn't what drives me ... money is a help tool or means of exchange ... to assist us with obtaining 'stuff.'

we have more than enough for every one around the world in a material sense --- it's just the allocation of it .... anyway, we (species) need to evolve and to advance in ways that humans (if we're still such) have yet to truly understand ... you likely see this everyday in your medical practice, perhaps? ...

anyway, more to ponder here ... working on a tagline and branding and such .... i realize mega-corporations spend mega-time and mega-resources just to get the right 'brand name' for instance and same thing for a tagline or slogans that go along with it all the branding ... must be teams of geniuses to cobble together ideas ... well, a few words or phrases to make it all work ...

i think of all that Leonardo da Vinci accomplished -- total genius at work! ...
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FrankB-1 Premium
Very well said, Keisha!

Yes, I’ve seen some crazy things in my work but I think we are basically good people living in a crazy world.

I’ve done consulting for a number of big medical device companies. They do extensive marketing research with diverse focus groups to find the most profitable names and tag lines for their products. To be successful in our marketing niches we have to fill the little spaces between the major competition.
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keishalina Premium
... that's right .... shoot for the STARS! .... zoom-zoom! ... :)
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