I've been approached by a big brand asking if I can host a giveaway on my site and Instagram which will give me more exposure.

After a bit of back and forth, they've come back saying:

"Would you be happy to promote the giveaway on your blog and Instagram, driving traffic to a landing page we create to capture the data? We would facilitate the data capture and give you an exclusive code to go alongside with it.
If you are also able to do a blog post with a description of the products, this would be fab!"

I'm struggling to see how this will benefit me. The traffic that I'll be getting will be directed off my site to a landing page. It means fewer people will sign up for my newsletter and people will stay on my site for less time.

Also a blog post for free?!? This is a big brand that has a huge budget. I feel like they're taking advantage of me because it's clear that I'm clueless!

Does anyone have any advice on how to go about this? And conditions I should request? Ideally, I'd like everyone who signs up to the giveaway to sign up for my newsletter but is that something I can ask for? Also, how do people usually do giveaways on their blog? I've never actually done one on my blog before.

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JeannineC Premium
The advantage is in the exclusive code. That does several things:
1. Gives your readers a stronger reason to purchase the product, leading to greater commissions
2. Gives you greater credibility with your audience, that you can offer something like an exclusive code

So are they planning to pay you a fee for this post?
Or give you a higher commission rate?
What is your history with this brand - are you a successful affiliate for them, or just someone doing okay in the niche?

No, most likely you won't be able to get the email addresses of folks to sign up for your newsletter. That's an entirely separate action.

One thing to consider, however, is if this is your first try at something like this, the money isn't the most important thing. You'll gain knowledge, exposure and status with your readers and possibly future collaborations with either this company or others. It's a great add to a resume.
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hollierose Premium
Hi, thanks for your reply!

After some back and forth negotiations, I am in charge of the giveaway and have full access to the email addresses. I will be sharing them with the brand.

I have also negotiated to be paid for the blog post.

I think brands simply try their luck to see if you'll do things for free! I am happy I stood up for myself because now I get to make money on it too!
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JeannineC Premium
OMG, you better be very clear that you are the one collecting the emails and that the folks giving you are their email addresses understand that they are opting in to both you and to the company. You are very close to violating CAN-SPAM laws otherwise, and those can cost a fortune in penalties for both of you, even jail time if they wish.
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hollierose Premium
I wasn't aware of that. If I do make it very clear, is it still a problem?
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JeannineC Premium
Sorry, but I'm not taking that one on to say whether that is sufficient or not.
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hollierose Premium
I really had no idea about these laws. I'm in a bit of a mess now because the contract has been signed.
My contract says that everything needs to comply with the UK Data Protection Act, but they asked me to add in that I will share email addresses, and I innocently did.
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JeannineC Premium
I was focusing on the US CAN SPAM act, not as familiar with the UK Data Protection Act. As long as you are comfortable that you've complied, and they are too, then do what you feel is right.
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Lulu85 Premium
HI! I've been there and my advice would be to first check if the brand giveaway aligns to your content so the people that arrive to your page will be also interested on the rest of your site.

Also charge a fee for a sponsored blog post where you can include the giveaway and the landing page and sign up . You should do your own landing page(or leave it to them but aligning to your site look and feel) and definitely you should control the data not the other way around.

I have partnered with brands that tell me about exposure and honestly conversion is not so high most of the times when I do giveaways.

Think about and consider if it is a brand you really would like to keep working with and if you do then try to negotiate not only one shot maybe a 3 month proposal with a monthly fee. Or do this one for a smaller fee check the results and then propose a longer partnership with metrics that support it.

Hope that helps :D
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hollierose Premium
Wow, thanks so much for your help! This has been going on for a couple of weeks now and I've been really stuck...

The brand is in line with my blog, and it's a brand I would love to work with. A lot of my confusion is that they must know the rules so why are they trying their luck.

Should I do the landing page only on the sponsored blog post?

Can you give me tips on how I can negotiate a longer partnership? They only want a one-off giveaway.

Thanks,

Hollie
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LouiseBT Premium Plus
Would you have access to the email addresses of those who sign up on the landing page? If so, this would be well worth it to build your email list.
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hollierose Premium
They haven't offered it but I guess that is something I should ask for.
Thanks!
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